United Kingdom

Birkbeck, University of London

43 rd
Engineering & technology 2011
301–350 th
World University Rankings 2018
Malet Street, Bloomsbury, London, WC1E 7HX, United Kingdom

Birkbeck, University of London

Marketing

This innovative new course in marketing is designed for students who would like to obtain cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. The course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers. This programme attracts students from both the public and private sectors, including administrators, clerical workers and managers, as well as the self-employed. Because it is taught entirely by evening study, you are able to combine academic studies with your daytime commitments. Our students come from a wide range of backgrounds and with a wide range of experiences, which creates a stimulating and supportive learning environment. Our tutorial/seminar sessions give you a chance to interact with your peers and to develop insights into analysing and interpreting a wide and varied subject matter. We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

  • Qualification
    Bachelor of Science (with Honours) - BSc (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-10-01
  • Location
    Main Site,London
  • Fees & Finances
  • England Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • EU Year 1 £9,250
  • International Year 1 £13,000