This is the 4 year course which includes a Professional Placement Year. Marketing Director in the making? Budding entrepreneur? BA (Hons) Business and Management (Marketing) at Bath Spa University is an innovative and creative course offering specialism in marketing. You’ll develop core skills needed to excel in all kinds of businesses and will experience exceptional learning environments, supported by academic staff with business experience who will assist you along the way. - Develop as a person to achieve your potential through learning about marketing and how it works. - Have the chance to specialise and choose modules that interest you. - Develop skills from broad based marketing principles to creating social media marketing campaign and how to market a brand internationally. **More about the Professional Placement Year** A Professional Placement Year (PPY), traditionally known as a sandwich year, is where a student undertakes a period of work with an external organisation for between 9-13 months. The placement occurs between the students' second and third years of undergraduate study. Students can engage in up to 3 placements to make up the total time and are required to source the placement(s) themselves with support from the Careers & Employability Team.