This course will capitalise on Bath Spa University’s enviable location in the World Heritage City of Bath, the heartland of cultural festivals and events, close to both Glastonbury and Bristol. It will equip students for an exciting career in a flourishing sector. The course content and focus strongly supports the Bath Spa University Vision to be a leading university in creativity, culture and enterprise. The introduction of the Business and Management (Festivals and Events) will expand student choice whilst maximising efficiency, as the majority of the units will be shared. Core Business and This co management modules will provide students with a secure platform to develop their expertise. Existing specialist modules such as ‘Tourism: Contemporary Issues’ and ‘Destination Management’ will be adapted and combined with innovative new modules incorporating experiential learning, to develop the knowledge and skills required to work in the festival and events industry.