You will develop a broad understanding of business organisations and will learn how businesses develop strategies, take decisions, organise their internal resources, and manage risk and uncertainty. Business and marketing case studies form an integral part of many of the modules, especially during the later stages of your degree. In a case study, information is presented about a firm’s products, markets, financial structure, human resources and other factors that may influence its success. During the course you will discuss and analyse strategies and actions that the firm should take in the future. This course will provide insights and expertise in specific business functions such as marketing, human resource management, accounting and finance. You will study specialised topics such as entrepreneurship and international business. You will also develop awareness of the wider environment in which businesses operate, by studying subjects such as business economics and business law.