Graphic design is about communicating to inform, educate, entertain, and persuade. The BA (Hons) Graphic Design course at AUB emulates this and is designed to provide a dynamic, student-centred, broad-based graphic design learning experience that incorporates both academic understanding and vocational relevance to mould the next generation of Graphic Designers. The course encourages you to question how meanings are made by users and audiences from the range of material and conceptual resources associated with graphic artefacts, recognising that there are social, cognitive and embodied processes involved in acts of graphic communication. These material and conceptual resources are continually changing together with the tools used in making and disseminating graphic products. As a graphic designer, you’ll have to make decisions in complex and unpredictable situations. You’ll have to react quickly to new information, evolving briefs and advances in technology. On the course you’ll learn to innovate under pressure and handle issues such as user-centred design, sustainability, emerging technology, service design, information design and interactive design. You will discover your own approach to visual problem solving and graduate with the technical, critical, and conceptual skills, highly prized by industry. You will engage with leading design companies who set briefs, give talks and help us to develop the curriculum. Experimentation and discovery are important values on this course. There’s no ‘right answer’ and you’ll be supported to find your own path as you learn more skills. As well as developing creative design strategies, we encourage you to bring your own experiences and interests to your work. We value conceptual approaches that attract attention, and then evoke an idea or emotion that is relevant and on target. We aim to continue to produce confident, enquiring graduates who are able to undertake further study, or pursue careers in fields related or loosely related to graphic design practice.