BA (Hons) Fashion at AUB offers a unique student experience of diverse fashion practice; it recognises the uniqueness of the individual and celebrates the sublime art of making and creative risk taking. This dynamic course gives you the skills needed for a career in the fast moving world of 21st century fashion. AUB responds quickly to changing demands and opportunities, we have a reputation for producing ‘industry ready’ graduates. The journey from design to shop window or fashion catwalk is fascinating. You’ll discover the complexities of buying, selling and promotion – and the need to be entrepreneurial. The global fashion industry depends on individuals who want to make a real difference through their work. You’ll be encouraged to challenge assumptions, think unpredictable thoughts, and take creative risks. You’ll learn craft skills and ways of thinking that shape your own ‘design philosophy’ as you build towards a specialism. Through the journey of the course individuals will experience challenges and new possibilities whilst seeking unpredictable solutions to concept origination and product development. A guiding principle is to initially develop key skillsets which will underpin and inform a student’s personal design philosophy and a chosen area of specialism. Following this, individuals will be encouraged to make conscientious choices that question existing practices whilst embracing the importance of being confident and creatively diverse. The course will deliver a challenging curriculum that embeds theory with practice and is rooted in professional contexts. It challenges and should exceed the educational expectations of AUB’s students and crystallise their industry relevance when progressing to alumni. Creative diversity is encouraged through the energetic delivery of a challenging curriculum that has global and sustainable currency. Graduates will have the ability to assess, question, dream, conceptualise translate and deliver for a breadth of challenges and opportunities offered by the global creative industries.