Working Title: Social Media Specialist
Salary: $43,101 - $59,202
Department: Center for Communications Programs
Work Schedule/Hours: Monday-Friday/8:30-5p/37.5 hours
Location: Candler Building/111 Market Street
Personnel area: School of Public Health
The Communications Specialist provides day-to-day support to the Public Relations and Marketing team. The Communications Specialist is responsible for independently managing the center’s social media sites, writing and editing for multiple formats, internal communications, website and other support as needed. This position has high visibility to CCP's leadership team and the ideal candidate is a motivated self-starter and strategic thinker, with a keen understanding of public relations and marketing tactics, particularly in a non-profit setting. Strong writing skills a must with experience in public health preferred.
Specific duties and responsibilities:
The Communications Specialist will:
- Provide day-to-day management and development of written and visual content for CCP’s primary social media channels: Facebook, Twitter, Instagram, and more.
- Create social media strategy to meet public relations and marketing goals with an emphasis on audience growth and development
- Develop campaigns and brainstorm engaging content for diverse audiences reached by CCP including but not limited to: donors, staff, media, affiliated and unaffiliated friends, advocates, sponsors, partners and supporters of the center and health communication overall.
- Identify new channels for innovative dissemination and promotion of project materials, experts, events, products.
- Promote visibility of CCP success stories, events, programs, products, staff through a variety of approaches, both web and print.
- Stay abreast of relevant global health news, developments and events and keep project staff up to date as needed.
- Develop and post content to CCP's blog and work with Baltimore and field-based staff to identify compelling stories. Includes writing, editing and also enhancing stories by adding images, graphics, videos, image galleries, or other multimedia elements.
- Handle internal communications by soliciting content from project teams to support public relations and marketing efforts.
- Update and maintain public relations/marketing calendar of award submission dates, conferences, world theme days, meetings and other related events.
- Help create content for and leverage social media channels to grow CCP mailing list
- Support CCP conference and event planning/participation.
- Participate in monthly gatherings of social media staff from across JHU.
- Other duties may be assigned.
Special knowledge, skills, and abilities:
- Have working knowledge of graphic design and website maintenance, preferably WordPress and Adobe Creative Suite (Illustrator, InDesign, Dreamweaver, Photoshop).
- Have experience with social media and Google analytics; experience developing and implementing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) a plus.
- Ability to quickly learn new subjects and absorb new information.
- Experience making challenging subjects accessible for lay audiences.
- Bachelor's degree. Two years of marketing, communications or public relations agency work experience.
- Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
- Able to travel internationally, as needed.
JHU Equivalency Formula:
18 graduate degree credits may substitute for one year of experience. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
Prior experience with digital/social media strategy desired.
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at firstname.lastname@example.org. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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