Manager, Digital and Social Media Marketing, Enrollment, Undergraduate Admissions
The Digital and Social Media Marketing Managers primary responsibility is to develop and implement a comprehensive digital and social media marketing strategy designed to attract, inform and influence prospective students and parents about the value and benefits of a BU education. The Digital and Social Media Marketing Manager oversees five social media accounts and also manages the admissions website, totaling over 300 pages of content, serving 1 million visitors and receiving 6 million page views per year.
This individual is an integral part of a team of six marketing professionals within Admissions, and works to develop and implement recruitment initiatives, utilizing the website, mobile applications, and social media. The manager also collaborates and meets with other enrollment and University staff and students to develop content relative to recruitment and yield initiatives.
The Digital and Social Media Marketing Manager must have strong writing and communication skills and an understanding of strategic digital marketing, preferably in higher education. A Bachelors degree and a minimum of five years experience with social media strategy, website management, WordPress, HTML, and CSS is essential. A strong eye for captivating content and attention to detail is also necessary. The manager must have experience editing and writing for the web and with Adobe Photoshop.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
BOSTON, Massachusetts, United States