Senior Marketing Officer
The Higher Education sector is a highly competitive environment with an increasing emphasis on affinity building through CRM, digital marketing, personalisation and an enhanced user experience. At Sheffield Hallam we're investing in new technology and an ambitious marketing strategy to help us stay ahead of the curve.
As a marketer within the corporate marketing team, you'll play a key role in planning, developing and delivering engaging content and activity across a range of channels, including online, email and paid and organic social media.
The main focus of the role will be marketing the University’s Degree Apprenticeships to businesses, raising awareness and driving engagement with our offer in this exciting and emerging area.
You'll have experience in database marketing and an understanding of current and emerging digital media channels, strategies and measurement techniques. You’ll be able to demonstrate a good working knowledge of CRM processes, including identification and segmentation of key target audiences. Creative and dynamic, you'll also have strong planning and project management skills and the ability to develop effective working relationships.
Sheffield Hallam welcomes applications from all candidates irrespective of age, pregnancy and maternity, disability, gender, gender identity, sexual orientation, race, religion or belief, or marital or civil partnership status.
We particularly welcome applications from black and minority ethnic candidates as they are underrepresented at this level within the area.
For non-EU applicants, we won't be able to provide a certificate of sponsorship / visa for this job.