Unit: Marketing and Communications Team
Faculty: Faculty of Humanities and Social Sciences (www.strath.ac.uk/humanities/)
Staff Category: Administrative and Professional
Reference No: 137790
Reports To: Marketing and Communications Manager
Salary Range: £27,285 - £30,688
Contract Type: Open Contract
FTE: 1 (35 hours/week)
Closing Date Monday 16 July 2018
The Faculty of Humanities and Social Sciences seeks to appoint a Marketing Officer to join the Marketing and Communications Team.
The Marketing and Communications Team are responsible for promoting the global brand and reputation of the Faculty, individual Schools and programmes available for study. The work of the team is organised into three key strands: Marketing, Student Recruitment and Selection. Each strand has a role in the applicant to student “journey” from generating interest and applications through to application screening and selection and ultimately converting applicants into students. The team aim to deliver this work whilst maintaining operational excellence through exemplary customer service and the efficient and effective use of resources.
The portfolio of programmes is large and diverse, attracting a range of different student types. The Faculty have ambitious targets associated with student recruitment and in particular to increase the number of fee-paying students. There is a need to recruit more students to postgraduate study and to all levels of study from overseas and other countries within the UK whilst maintaining a core of Scottish students. The University has significant aims to recruit individuals from areas deemed deprived by the Scottish Government Index of Multiple Deprivation. This results in a number of different campaigns and close management of student selection to achieve the desired outcomes.
The Team have made significant strides towards these targets. This post offers the opportunity to engage with applicants, academics and professional services staff (within the Faculty and wider University). The successful candidate will have experience in marketing as well as the ability to work on their own initiative with minimum supervision and lead on individual activities and tasks.
The post-holder will play an important role in raising awareness of the Faculty and degree programmes on offer to key markets, whilst evaluating progress and providing others with key content and messaging to convert leads and applicants. The successful candidate will have experience in managing campaigns to generate interest (preferably within the Higher Education sector) and will be looking to further their career in marketing.
The successful candidate will have responsibility to develop and deliver campaigns to help achieve student recruitment targets, using a variety of channels and marketing methods. This will include generating leads, converting them into applicants and supporting the further conversion to registered students through promoting the selling points of the University, Faculty/Schools and programmes.
Brief Outline of Job:
To develop and deliver key campaigns to attract a significant number of applicants across all levels of study from Scotland, overseas and other countries in the UK. This will be achieved via a range of channels to reach potential applicants. The successful candidate will work closely with the Marketing and Communications Manager, Student Recruitment Manager, Selector/Admissions Manager and the seven Schools within the Faculty as well as others within the Faculty and beyond. This will involve developing and updating the webpages of the Faculty and Schools to maintain and further the online presence, aiding social media implementation, organising events and managing the available marketing collateral.
One key area to further the Faculty’s reputation will be to seek news stories and develop student and alumni testimonials. In addition, this information can be used to aid the conversion of applicants to students.
The post-holder will contribute towards increasing market intelligence through market research into trends and competing institutions offerings.
Applicants are required to complete an application form including the name of three referees who will be contacted before interview without further permission, unless you indicate that you would prefer otherwise. Applicants should also submit a Curriculum Vitae and a covering letter detailing the knowledge, skills and experience you think make you the right candidate for the job. Applicants should also complete the Equal Opportunities Monitoring Form.
Further information on the application process and working at Strathclyde can be found on our website (http://www.strath.ac.uk/hr/workforus).
Informal enquiries about the post can be directed to Laura MacAulay, Marketing and Communications Manager (Email: firstname.lastname@example.org Tel: 0141 444 8027).
Rewards and Benefits
Our staff have access to a wide range of outstanding benefits that include financial rewards, family friendly and wellbeing benefits and career development opportunities, details of which can be found here.
Conditions of Employment
Conditions of employment relating to the Administrative and Professional staff category can be found at: Conditions of Employment.
Where applicable, the successful applicant will be required to serve a 9 month probationary period.
The successful applicant will be eligible to join the Universities' Superannuation Scheme. Further information regarding this scheme is available from Payroll and Pensions.
Where applicable, the University offers a relocation package to support new employees who meet the eligibility criteria. The relocation package is offered as a contribution towards costs incurred, and is designed to be flexible, allowing staff to use the financial support available in the way that will be most helpful to them. Further details are outlined in the Relocation Policy.
Formal interviews for this post are likely to be held on Friday, 27 July 2018.
Equality and Diversity
We value diversity and welcome applications from all sections of the community.