Administrative Director (Marketing and Student Recruitment)

Location
Hong Kong (HK)
Posted
08 Jun 2018
End of advertisement period
08 Jul 2018
Contract Type
Permanent
Hours
Full Time

The Chinese University of Hong Kong

Applications are invited for:-

Office of MBA and MiM Programmes, CUHK Business School
Administrative Director (Marketing and Student Recruitment)
(Ref. 18000125)

The CUHK Business School, a leading business school and a pioneer in business education in Hong Kong, now seeks to appoint a high calibre candidate to the position of Administrative Director (Marketing and Student Recruitment).

Since its establishment in Hong Kong in 1963, the CUHK Business School has gained world recognition of nurturing business leaders with immense contributions in Asia Pacific. The School has been offering a comprehensive range of undergraduate and postgraduate programmes (MBA, MSc, EMBA, MPhil, PhD) with over 4,600 students, as well as executive education. It has one of the most extensive alumni network in the region, with over 34,000 alumni around the world. 

Among all the master’s programmes offered by the School, the full-time MBA is a highly selective programme, with an intake of around 80 students per year, and is ranked globally. The students are an internationally diverse group of highly motivated professionals. The part-time MBA programme caters to the needs of working professionals in Hong Kong and southern part of China whose needs are centred on leadership development.  On top of these two programmes, in the last couple of years, various departments/schools of the Faculty have launched specialised Masters Programmes, including the Master of Science in Management (MiM) programme. With a variety of background and academic interest, these students often have high expectations on application and admissions experience besides the learning experience and development during their journey of studies. 

Reporting to the Director of MBA Programmes and Associate Dean (Graduate Programmes), the Administrative Director (Marketing and Student Recruitment) is expected to supervise a specialised team in Communication, Marketing and Student Recruitment for MBA and MiM programmes and to:

(a)    oversee all content creation, including curating and sharing information, to reach and engage audience effectively via various recruitment marketing channels such as search engines, social media, mobile apps, emails, etc.;
(b)    develop and execute strategic marketing campaigns that are tracked and measured on all output while optimizing advertising spending;
(c)    generate a pipeline of qualified leads and actively convert them into applicants;
(d)    oversee/lead the team in developing and adopting a systematic approach to manage applicants’ journey while cultivating programme ambassadors to partner with;
(e)    manage technological infrastructure development of the programmes, including websites and CRM systems;
(f)    work closely with the Student Experience and Development Team in the screening and selection of candidates to ensure pre- and post-admissions experience is thoughtfully managed and well-aligned;
(g)    collaborate with Graduate Career Management Team on development of students societies, business competitions, student-led conferences, business practicums, career treks, etc.; and
(h)    oversee preparation of budgets and annual reports.

The ideal candidate should have the following qualifications, skills and attributes:

(i)    a Master’s degree, preferably an MBA;
(ii)    a minimum of 12 years’ post-degree work experience, including experience in marketing, admission/recruitment in tertiary education sector;
(iii)    be passionate about higher education and believe that education can equip business leaders to be more efficient and effective;
(iv)    have a gift for storytelling;
(v)    excellent interpersonal and verbal communication skills to interact and form lasting relationships with students, alumni and senior business leaders; and
(vi)    excellent written and verbal communication in English; good command of Chinese (in Cantonese and/or Putonghua) would be an advantage.

Appointment will initially be made on contract basis for two years commencing as soon as possible, renewable subject to mutual agreement.

Review of applications will begin on June 21, 2018, and will continue until the position is filled. Shortlisted candidates may be invited for informal discussions, on campus visits and interviews subsequently, as appropriate.

Application Procedure

The University only accepts and considers applications submitted online for the post above. For more information and to apply online, please visit http://career.cuhk.edu.hk.