Event Communications and Marketing Specialist
Description of Work Unit
Admissions is charged with leading undergraduate recruitment and outreach efforts for the entire university, as well as making decisions on all undergraduate applications, and processing graduate applications. This complex office of 50 staff recruits actively around the state of Colorado and travels from coast to coast to interact with an annual prospect pool of over 250,000 students each year, and manages over 30,000 applications per year including 4,700 transfer applications. Through innovative and strategic approaches, Admissions strives to balance its growth in attracting an increasingly diverse and well-prepared student body while still remaining true to its land-grant mission and heritage. Colorado State was the first public institution west of the Mississippi with membership in the Common Application Organization, and employs a holistic, comprehensive review process to select new undergraduates not only in light of their preparation, but their potential to successfully contribute to the campus community.
The Office of Admissions seeks a motivated, energetic, and creative Event Communications and Marketing Specialist to develop and implement the promotional and transactional communications strategy for prospective student visits and events. Housed in the Marketing and Communications unit of Admissions, this key position works collaboratively within the department and across the University to implement superior communications resulting in maximum attendance at a wide range of events. The person in this position is responsible for the execution of all event-related communications, including pre- and post-event informational messaging, event materials, and internal strategic updates. Experience in webpage design and maintenance, graphic design, writing email communications, and digital marketing is essential for success.
More than sixty different types of events and visit programs are held each year, including information sessions and campus tours, open house programs, admitted student receptions, junior visit programs, transfer student visit days, academic program-specific events, high school and community college counselor visits, summer camps, and off-campus programs. The position reports to the Assistant Director for Communications and New Media.
Required Job Qualifications
- Bachelor’s degree in communications, public relations, marketing, journalism or related field
- One year experience in communications and marketing (work experience gained during college will be considered)
- Experience writing professional communications with attention to grammar and detail (as demonstrated through a digital portfolio and resume)
- Experience in Adobe Creative Cloud (as demonstrated through a digital portfolio and resume)
Preferred Job Qualifications
- Professional experience within a marketing and communications team
- Professional experience in event communications and marketing
- Experience utilizing a web Content Management System and editing HTML and CSS
- Experience using a CRM for targeted communications
- Demonstrated experience developing a marketing and communications strategy
Reflecting departmental and institutional values, candidates are expected to have the ability to advance the Department’s commitment to diversity and inclusion.
Job Duty Category Event Communications and Marketing Duty/Responsibility
- Develop and implement communication plans for more than 60 different types of events and visit programs each year
- Consult with the Admissions Visitors Services and Events teams as well as colleges and academic departments on event objectives, program details, and target audience to inform communication strategy and content
- Analyze geodemographic profile of prospects and inquiries in the Slate CRM to determine the pool of students to target for event communications
- Using data from the CRM and input from Admissions Event team, establish timelines for opening and closing event registration as well as wait-listing and expanding program capacity
- Leverage CSU’s Admissions’ design standard and voice in executing event content across multiple channels
- Develop and manage the content, design, and production schedule for visit webpages, presentations, slide decks and videos
- Collaborate with the CSU Creative Services team to design printed invitations for select events
- Write and design flyers, posters, and agendas in-house, applying style guidelines and brand conventions
- Develop, write, and schedule delivery of digital invitations, confirmations, reminders, updates and evaluations via the CRM
- Working with the Content Marketing Specialist, create and post event-focused content to Admissions and University social media sites
- Collaborate with the Assistant Director for Visitor Services to advance the visitor use of and engagement with the Visit CSU Guidebook App
- Evaluate effectiveness of digital communication campaigns based on Google Analytics, UTM tracking, open rates, click-thrus, and registrations and implement insights into future strategies
- Research peers’ and competitors’ event marketing to identify and evaluate event characteristics, overlap in market share, and communications
Percentage Of Time 80% Essential Duties
Job Duty Category Student Calling Campaigns Duty/Responsibility
- Working with the Assistant Director who manages the Admissions student ambassadors, create the strategy and timeline for student-to-student calling campaigns
- Develop the data queries and write scripts for the calling campaigns
- Assist in training student callers to ensure quality execution and data collection during calling campaigns
Percentage Of Time 10% Essential Duties
Job Duty Category Training and Other Duties Duty/Responsibility
- Support continuous improvement of the Welcome Center experience as related to presentation needs, displays, and interactive activities
- Respond to visit- and event-related questions and posts on the office’s social media sites
- Provide staffing assistance at on-campus events, including occasional evenings and weekends
- As a member of the Marketing and Communications team, bring new initiatives forward that will enhance our messaging
- Participate in two to three diversity trainings annually
- Other duties as assigned
Percentage Of Time 10% Application Details
Special Instructions to Applicants
For full consideration, apply by 05/20/2018 with a cover letter and resume addressing the minimum and preferred qualifications and contact information for three (3) professional references. References will not be contacted without prior notification of candidates.
If you do not include a link to your digital portfolio in your cover letter or resume, please provide a document with this link as your “portfolio” in the Applicant Documents section of your application.
Search Contact Susan Lucero, email@example.com
Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or pregnancy and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services.
The Title IX Coordinator is the Executive Director of the Office of Support and Safety Assessment, 123 Student Services Building, Fort Collins, CO 80523 -2026, (970) 491-7407.
The Section 504 and ADA Coordinator is the Associate Vice President for Human Capital, Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836.
Background Check Policy Statement
Colorado State University (CSU) strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks. The type of background check conducted varies by position and can include, but is not limited to, criminal (felony and misdemeanor) history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will be conducted when required by law or contract and when, in the discretion of the university, it is reasonable and prudent to do so.
Employment and Appeal Rights
If you receive notice that you have been eliminated from consideration for the position, you may protest the action by filing an appeal with the State Personnel Board/State Personnel Director within 10 days from the date you receive notice of the elimination. Also, if you wish to challenge the selection and comparative analysis process, you may file an appeal with the State Personnel Board/State Personnel Director within 10 days from the receipt of notice or knowledge of the action you are challenging.
Refer to Chapters 4 and 8 of the State Personnel Board Rules and Personnel Director’s Administrative Procedures, 4 CCR 801, for more information about the appeals process. The State Personnel Board Rules and Personnel Director’s Administrative Procedures are available at www.colorado.gov/spb.
A standard appeal form is available at: www.colorado.gov/spb. If you appeal, your appeal must be submitted in writing on the official appeal form, signed by you or your representative, and received at the following address within 10 days of your receipt of notice or knowledge of the action: Colorado State Personnel Board/State Personnel Director, Attn: Appeals Processing, 1525 Sherman Street, 4th Floor, Denver, CO 80203. Fax: 303-866-5038. Phone: 303-866-3300. The ten-day deadline and these appeal procedures also apply to all charges of discrimination.