Landowner Engagement and Outreach Manager
Description of Work Unit
The CSFS provides professional forestry assistance, wildfire mitigation expertise and outreach and education to help landowners and communities achieve their forest management goals. Services provided by the CSFS Communications and Communities Division directly relate to our mission to achieve stewardship of Colorado’s diverse forest environments for the benefit of present and future generations. The division is responsible for guiding CSFS communications and outreach-related initiatives to increase visibility, knowledge and awareness of CSFS services, forestry, environmental issues and wildfire mitigation. Working with communities of various sizes and types, the division’s Urban and Community Forestry Program provides administration and oversight of urban and community forestry management programs. Engaging landowners to offer professional forestry assistance and help them actively manage their forests is a primary focus. The division also provides credible forestry information to the general public through a variety of educational and informational methods and styles to facilitate knowledge transfer.
This position works with a wide variety of CSFS staff including but not limited to: urban and community foresters, CSFS forestry professionals throughout the state, program managers and outreach and education professionals, along with administrative staff including the management and leadership team.
Under the supervision of the Associate Director of Communications and Communities, the Manager is responsible for program development, administration, oversight, evaluation, and record-keeping of the private forestry outreach program. The Manager guides and aligns the work efforts of a team of specialized outreach staff to best support landowner engagement objectives and general public relations through publications, media and external relations, events and workshops, website/social media and other electronic communications.
The Manager serves as a primary internal and external consultant to staff and maintains key working relationships with partners. Of particular importance are state and regional collaborators who assist landowners to take the first steps in managing their forests with the assistance of a Colorado State Forest Service (CSFS) forestry professional. External land management collaboratives along with established natural resource educational/informational organizations are also a priority.
The Manager is a member of the CSFS Management Team. The Management Team coordinates work effort across all program areas for efficiency, effectiveness and cohesiveness of program delivery and outcomes. The Management Team’s role is to allocate and manage resources to ensure agency goals and objectives are achieved on time and within budget, address operational and program issues, and ensure that policies and practices are implemented consistently. The Management Team carries out agency priorities established by the Leadership Team.
This position requires proficiency in general program management skills including but not limited to: strategic and tactical implementation, recording accomplishments, meeting deadlines, budget administration of up to $35,000, staff supervision and supporting field operations. Typical responsibilities and activities include:
- Proactively develop methods and initiatives to effectively communicate with landowners, coordinate events/workshops/trainings, develop marketing communications and assist field staff to motivate and inform landowners to actively manage their private forests;
- Align CSFS communications staff and responsibilities to accomplish division and agency goals and provide oversight of public relations initiatives;
- Assist the Associate Director of Communications and Communities with other special projects as they arise.
Required Job Qualifications
- A Bachelor’s degree in Forestry, Human Dimensions of Natural Resources, Business Administration in Marketing or similar degrees will be considered.
- Two years of experience in forestry or natural resources with an outreach component.
- 1+ years of supervisory experience.
- Successful applicants must have a valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date.
Preferred Job Qualifications
- An advanced degree Forestry, Human Dimensions of Natural Resources, or Business Administration in Marketing or other similar programs.
- Experience working with landowners, performing impact-driven, natural resources outreach to achieve deliverable and quantifiable results by the intended audience.
- Knowledge of outreach and marketing practices for forestry and/or natural resources activities.
- Supervision, direction and empowerment of staff via training, communicating, delegating, evaluating and coaching and negotiating conflicts to an effective conclusion.
- Experience designing a focused, proactive strategy to engage landowners which may include conducting market research, developing outreach plans, and analyzing performance metrics.
- Knowledge of funding sources and landowner assistance programs.
- Experience in general program management (i.e., strategic and tactical program implementation, recording accomplishments, meeting deadlines, and budget administration handling).
- Experience using customer relationship and/or data management software.
- Excellent verbal and written communication and interpersonal skills.
- Ability to meet tight deadlines with a strong attention to detail.
- The ability to form inter-personal connections and work effectively in a team environment, motivate people to action and break down barriers and resistance.
- Experience developing and guiding processes to achieve landscape-scale forest health improvements whereby landowners are motivated, equipped and able to work with forestry professionals to implement forest management work with landscape-scale impacts.
Applicants are expected to possess demonstrated knowledge of and relevant ability with culturally diverse communities among potential target and constituent populations.
Job Duty Category Program planning and administration Duty/Responsibility
- Understand and evaluate approaches to social marketing to private landowners. Together with the CSFS Area Managers, define the private landowner target market to deliver core services in priority areas within Colorado.
- Develop and implement a landowner engagement strategy incorporating the expertise of local and area CSFS staff; provide new pre-qualified leads to CSFS forestry area and implementation managers. Collaborate on this strategy to ensure that field capacity is sufficient to meet new demands on their human resources.
- Manage, analyze and report customer interactions, metrics and accomplishments
- Administer a budget ranging to improve outcomes in priority areas
- Provide guidance and assistance for others involved in communications and communities initiatives.
- Individually or collectively with natural resources social science professionals, conduct primary and secondary focused research to understand the motivations of landowners and the impediments to pursuing active forest management on their property in each of the priority areas and for defined target markets; get to know the thought leaders in the priority areas.
- Proactively pursue knowledge of current models, methods and approaches to landowner marketing and engagement (e.g., TELE; Tools for Engaging Landowners) and apply these tools and techniques to CSFS outreach.
- Refine the target market as needed (e.g., to become more specific to owners, properties, HOAs, sub-watersheds) with input and guidance from local and area CSFS staff expertise.
- Develop multi-media tools and techniques to reach out to identified landowners.
- Work with area-based Communications and Communities staff as needed to develop effective communications through website, social media, publications news releases, and other relevant communication outlets.
- Assist local staff with workshops and facilitating initial interactions between area foresters and landowners or groups of landowners.
- Utilize a customer relationship management (CRM) software to manage, analyze and report customer interactions and data throughout the customer lifecycle to enhance relationships, improve retention and increase the number of acres of managed forestland in Colorado.
- Leverage the power of partnerships to engage established entities in a mutually beneficial relationship, thereby furthering our mission.
- This incumbent is expected to provide leadership, oversight, science-based forest management expertise, coordination and administration of working groups when needed, advocating for forest management and change consistent with our mission and strategic priorities.
- Build working relationships with members of the Management Team and staff focused on Communications and Communities.
Percentage Of Time 70% Job Duty Category Supervision Duty/Responsibility
- Guide, manage and empower staff by establishing work plans, developing performance metrics and conducting performance evaluations.
- Work with each direct report to identify development and training needs; provide resources to address these needs.
- Adhere to all CSFS policies and ensure compliance by direct reports.
- Obtain supervisory training as required by CSU/CSFS.
Percentage Of Time 20% Job Duty Category CSFS Management Team Duty/Responsibility
- The Manager serves as a member of the CSFS Management Team guiding and coordinating work efforts across all program areas to ensure efficiency, effectiveness, and cohesiveness of program delivery. They work with the CSFS Management Team on problem solving, budgeting, operating procedures, work planning, and other management issues, making recommendations for prioritizing and allocating resources. The Manager coordinates with and provides input to CSFS Management Team on program policy and guidelines. Additionally, they ensure annual work planning and fiscal planning efforts between area staff and CSFS Management Team are completed.
Percentage Of Time 10%
Special Instructions to Applicants
Applications will be accepted until the position is filled, however for full consideration please apply by 3/12/2018, 11:59 pm (MT). A complete application will include a cover letter, resume, unofficial transcripts and contact information for 3 to 5 professional references. References will not be contacted without prior notification of candidates.
Please address how you meet the minimum and preferred qualifications in your application materials. Allow at least two to three weeks after the closing date for us to review your application materials and determine those candidates we plan to invite to interview. If you are not selected for an interview, we will send you notification when the process is complete. Should you be invited to an in-person interview, the CSFS will cover all reasonable travel expenses per candidate. At the time of on-campus interviews, application materials of finalist candidates will be made available to Forest Service and other relevant constituents.
Conditions of Employment
Pre-employment Criminal Background Check (required for new hires), Valid Driver’s License - Successful applicants must have a valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date., Travel - Periodic travel is required, with more overnight travel expected initially to establish relationships around state (approximately 25% of the time). , Special Requirements/Other - • Irregular work hours and periodic long days, evening and weekend service, off-site and field project program review; • Outdoor work will occur with periodic field visits to interact with CSFS staff and collaborators, document accomplishments and underst
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