Associate Director, Acquisition and Retention

Canberra, Australia
08 Feb 2018
End of advertisement period
27 Feb 2018
  • To work with the Marketing business unit
  • Full-time continuing position
  • UC10, salary range $118,955-$123,076 + 17% Super

The University of Canberra is seeking an experienced Associate Director Acquisition and Retention to drive university-wide student acquisition, conversion and retention activities for both domestic and international audiences. As part of the Marketing team, the Associate Director will lead a specialist team responsible for enquiry management, direct communications, advertising campaigns, marketing automation and related conversion activities. Your success in this role is underpinned by your strong leadership skills to provide clear direction and implementation of the university’s various strategies to support its goals to be one of the leading universities nationally and globally.

Reporting to the Director Marketing, you will manage an integrated prospective student acquisition and conversion strategy and develop a current student retention strategy.  You will influence all the touchpoints throughout the student journey, providing timely and high-quality content to assist students’ purchase decisions and to support the university’s retention goals. A passion for all things digital and experience in developing engaging content for domestic and international audiences is essential.  Your experience with managing marketing automation systems would be highly valued. 

As an experienced leader, you will apply your advanced management and communication skills to engage stakeholders across the university to increase Marketing’s ability to deliver outstanding results. You will lead a team of highly-skilled specialist staff, experts in their individual fields, eager to find new and innovative solutions to recruitment and retention challenges. Experience in managing budgets is essential; demonstrated experience in achieving outstanding results with small budgets is preferred.

In return, you will be part of a dynamic world class university that values teaching, innovation and collaboration; a university with a global focus and strong international links, including partnerships with universities around the world.  You will have the opportunity to work with a university named in the World’s Top 100 Young Universities in the prestigious 2017 Times Higher Education Young University Rankings.Less than 50 years-old, the University of Canberra is now ranked in the top 2% of universities in the world and is in the top 100 Asia Pacific Universities.

The University is an EO employer offering excellent conditions and benefits such as flexible, family-friendly policies; on site gym, on site medical services, supermarket and childcare facilities.

Aboriginal and Torres Strait Islander people are encouraged to apply.

Working Rights: Applicants for this position should have valid working rights for Australia.

To apply and for a copy of the Position Description, please go to:

To be considered for this position your application must include your resume and a cover letter briefly outlining your skills and experience that will add value to this role.

For Job- specific information:  please contact Mrs. Kylie McKenzie, Director, Marketing on

For Recruitment and application questions: please contact Connie Ng, Talent Acquisition Partner on 02 6201 5185 or email quoting ref No. 492417

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