International Market Development Manager 

Bristol , City of Bristol (GB)
£36,613 - £41,212 per annum
04 Jan 2018
End of advertisement period
16 Jan 2018
Contract Type
Full Time

International Market Development Manager 

Job number   SUPP103794 
Division/School   Student Recruitment, Access and Admissions 
Contract type   Open ended contract staff 
Working pattern   Full time 
Salary   £36,613 - £41,212 per annum 
Closing date for applications    16-Jan-2018  
International Market Development Managers are regional specialists for international student recruitment, managing a network of recruitment agents, school counsellors and key influencers and working face to face with potential students to maximise the University’s recruitment potential.  They have an in-depth knowledge of the education systems in their regions which they use to develop and deliver segmented marketing strategies to meet the University’s student recruitment targets.  Additionally, Market Development Managers are assigned one or two Faculties and familiarise themselves with their key staff, teaching & research programmes, so that they act as a conduit between their Faculty(ies) and the rest of the International Recruitment team.
International Market Development Managers are responsible for providing specific market plans as well as advice and support to academic Schools to inform their international student recruitment strategies. This is achieved using a combination of marketing theory, in-country knowledge and practical experience.  These strategies focus on the geographical regions represented by each Market Development Manager and must work – both numerically and philosophically – with the Faculty and School-based strategies and the wider institutional strategy.  Keeping these three in balance, ensuring all activity is well considered and regionally appropriate, forms a considerable element of the responsibility of the role.
There is therefore a strong liaison element to this role, which requires advanced negotiation skills to harness colleagues’ enthusiasm and focus it on the institutional direction, while building and maintaining productive relationships with key influencers and support businesses overseas.  At the same time, the Managers are required to be creative, innovative and competitive to secure the sought-after competitive applicants the University seeks.
The anticipated market responsibility for this role will be Africa and India and faculty responsibility for the Faculty of Science.
Interviews are expected to take place as soon as possible after the closure date.
For any informal enquiries please contact either:

Brian Greenwood, Deputy Head of International Student Recruitment – 

Steph Wood, Deputy Head of International Student Recruitment – 

Andrew Harrison, Head of International Student Recruitment – 
The University is committed to creating and sustaining a fully inclusive culture.  We welcome applicants from all backgrounds and communities.