Senior Manager, Brand and Content

Melbourne, Australia
28 Nov 2017
End of advertisement period
10 Dec 2017
Contract Type
Full Time
  • Lead RMIT's Brand and Content Strategy
  • Newly created role
  • Attractive package on offer

The Organisation

RMIT is a global university of technology, design and enterprise that exists to create transformative experiences for our students, getting them ready for life and work, and to help shape the world with research, innovation, teaching and engagement. We are driven by impact and focused on the challenges and opportunities emerging around us.

To bring to life RMIT's strategy the Global Marketing & Student Recruitment team are changing, putting the student at the centre of everything we do, creating a differentiated brand proposition, developing integrated deep insights for all of our global students, and cultivating a differentiated and relevant service experience for those segments.

The Role and Your Responsibilities

This newly created role is responsible for leading RMIT's Brand and Content Strategy driving business benefits. Providing business leadership for key brand and content projects and initiatives this role will optimise the Brand experience through reviewing analytics, testing and learning through a continuous delivery approach. As champion of Brand and Content you will ensure the engagement is timely, relevant and doable within our existing approaches and platforms while driving towards our future-state brand experience.

Utilising brand, design, lean and agile disciplines the Senior Manager Brand and Content is responsible for fostering innovation improving customer outcomes and delivery speed and quality.

This key leadership role has contact with key digital, communications, graphic design and marketing stakeholders across the organisation and will require you to build strong relationships with other business units to enable the achievement of cross-functional solutions.

About you

This key leadership role will require previous experience in leading brand and content development within an agile and continuous delivery environment. With proven success in delivering programmes of work that has led to cultural change whilst delivering against organisational goals and targets. With a strong commercial understanding and ability to review analytics you will be able to demonstrate a proven ability to independently analyse and interpret a wide range of information, to make rational decisions, whilst also being naturally creative and flexible. With excellent communication skills and demonstrated passion for delivering creative and impactful brand and content experiences you will be able to lead a team and encourage a workplace culture of high performance. A degree and a postgraduate qualification in a relevant discipline and with significant relevant professional experience at a similar level are essential.

About us

  • As a leading global education provider with a strong vision we create opportunities for talented people.
  • We are passionate about delivering a unique student experience to prepare people for the 21st Century world of work and recognise that this only achievable by creating a supportive and inspiring place to work.
  • We offer our staff a range of lifestyle benefits and a culture that encourages professional development and career advancement.
  • We embrace diversity, promote ethical and respectful engagement, and encourage an environment which recognises and supports you.

To apply

For further information please visit our website at and search using job ref 558560.

Applications close on Sunday 10th December.

Applicants are requested to separately address the key selection criteria as outlined in the Position Description.

RMIT is committed to being a Child Safe organisation and is an equal opportunity employer. Applications are encouraged from all sectors of the community. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community.

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