Content Marketing Specialist
Description of Work Unit
Admissions is charged with leading undergraduate recruitment and outreach efforts for the entire university, as well as making decisions on all undergraduate applications, and processing graduate applications. This complex office of over 50 professional staff recruits actively around the state of Colorado and travels from coast to coast to interact with an annual prospect pool of over 280,000 students each year, and manages over 40,000 applications per year including 9,500 transfer applications. Through innovative and strategic approaches, Admissions strives to balance its growth in attracting an increasingly diverse and well-prepared student body while still remaining true to its land-grant mission and heritage. Colorado State was the first public institution west of the Mississippi with membership in the Common Application Organization, and employs a holistic, comprehensive review process to select new undergraduates not only in light of their preparation, but their potential to successfully contribute to the campus community.
Are you a digitally savvy storyteller who can shift voice quickly to craft compelling copy for print publications? Do you agree that content can be more than just blocks of text? Do you start with what your audience needs from you instead of reasons why it can’t be done?
The Office of Admissions is growing our in-house marketing team. We’re looking for content creators who bring new ideas to the table, are passionate about creating engaging content primarily for the digital experience, will excel in a collaborative environment, and will take ownership of their projects. In your first six months at Colorado State, you’ll help build a robust editorial calendar for digital engagements, develop cross-platform content to share important stories with prospective students, and support marketing efforts — both existing and new.
Reporting to the Assistant Director of Communications and New Media and serving as a key member of the Marketing and Communications Team, this position is responsible for creating compelling, audience-appropriate, multi-channel, contemporary marketing content that engages and builds relationships with target audiences. The Content Marketing Specialist’s work supports the digital marketing strategy and contributes to the success of print publications to drive conversions, applications and enrollment. This position requires creativity, versatility, and the understanding that compelling content is more than just text.
Required Job Qualifications
- Bachelor’s degree in creative writing, communications, journalism, public relations, marketing, or related field.
- Three years full-time professional work experience in marketing, communications, advertising or special events.
- Demonstrated excellent writing skills and experience crafting compelling copy for a diverse range of audiences using print, digital, and/or multimedia platforms.
- Experience developing channel-specific content (blog, social, email, print)
- Proficient in Microsoft Office and Adobe Creative Suite Applications (particularly Photoshop, Illustrator and/or InDesign)
- Strong knowledge of all social media trends
Preferred Job Qualifications
- Demonstrated experience creating visual content, whether that is original photography, basic graphic and web design, or shooting and editing video
- Demonstrated experience utilizing a Content Management System or using HTML and CSS
- Demonstrated experience with market analysis, web analytics, and/or evaluation of communication metrics
- Full-time experience in higher education marketing
Reflecting departmental and institutional values, candidates are expected to have the ability to advance the Department’s commitment to diversity and inclusion.
Job Duty Category Create and Share Content Duty/Responsibility
- Research, write, and edit engaging content for publication in print and on digital platforms
- Develop and implement visual content for all digital platforms
- Enhance and update the Office of Admissions web content including stories, photos, videos and other digital assets
- Create, repurpose and post content on social media
- Assist with monitoring and responding to activity on all social media platforms
- Manage multiple projects on tight deadlines while coordinating with Marketing and Communications leadership on strategy, goals, assignments, requirements, and schedules as needed
Percentage Of Time 50% Job Duty Category Personalized Marketing Duty/Responsibility
- Strategize the best channel for the right message including publications, email, social media and web
- Strategize and adapt content for segmented audiences
- Interview students, alumni, and parents to write related content for use across multiple platforms
- Leverage CSU’s Admissions voice in executing content across multiple channels
Percentage Of Time 10% Job Duty Category Collaboration Duty/Responsibility
- Collaborate with teams in the Office of Admissions to enhance current engagements and develop new communications for prospective students, their families, and other influencers during the college search
- Collaborate with colleagues in student affairs and enrollment and access (including housing, financial aid, orientation) to create and revise content
- Collaborate with college communicators across campus to develop academic-focused content
- Collaborate with the Admissions Visit Programs Marketing Specialist to develop content to promote visit programs
- As a member of the Marketing and Communications team, bring new initiatives forward that will enhance our messaging
- Support all content creators through collaboration on storytelling, copy editing, proofreading, design, development and execution
- Work with Creative Services designers to produce relevant content that meets the needs of both key stakeholders and our audience
- Apply style guidelines and brand conventions to content
- Provide staffing assistance at on-campus visit programs, including occasional evenings and weekends
Percentage Of Time 30% Job Duty Category Analyze and Monitor Duty/Responsibility
- Analyze data to influence strategy and develop personalized content to segmented audiences
- Continuously improve content through the use of email metrics, web analytics, social reach, insights and best practices
- Monitor peer and competitor marketing for communication trends, design concepts, and creative approaches
Percentage Of Time 7% Job Duty Category Training and Other Duties Duty/Responsibility
- Participate in two to three diversity trainings annually
- Manage and organize library of all assets
- Other duties as assigned
Percentage Of Time 3%
Special Instructions to Applicants
For full consideration, please apply by November 26, 2017, 11:59 pm (MT) with a resume, cover letter addressing the required and preferred qualifications, and contact information for 3 professional references. References will not be contacted without prior notification of candidates.
Conditions of Employment
Pre-employment Criminal Background Check (required for new hires)
Search Contact Susan Lucero, firstname.lastname@example.org
Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or pregnancy and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services.
The Title IX Coordinator is the Executive Director of the Office of Support and Safety Assessment, 123 Student Services Building, Fort Collins, CO 80523 -2026, (970) 491-7407.
The Section 504 and ADA Coordinator is the Associate Vice President for Human Capital, Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836.
Background Check Policy Statement
Colorado State University (CSU) strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks. The type of background check conducted varies by position and can include, but is not limited to, criminal (felony and misdemeanor) history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will be conducted when required by law or contract and when, in the discretion of the university, it is reasonable and prudent to do so.