Head of Marketing
Head of Marketing
Academic Unit/Department: Marketing and International
Location: Newton Park
Line Manager: Director of Marketing and International
Rate of Pay: £49,149 to £52,132 per annum
Hours: Full time, 52 weeks per year
Closing Date: 12 midnight GMT, 23 November 2017
Interview Date: week commencing 11 December 2017
At Bath Spa University, we work with one clear vision: to be a leading university in creativity, culture, enterprise and education. We are ranked as one of the top creative Universities in the UK, based in the heart of the South West of England with a successfully growing student population of over 7,500. We are regarded as a modern, progressive University aspiring to be world-class with excellent partners and links internationally and a growing reputation for excellence in teaching, research and enterprise.
We make sure our people are engaged and empowered by blending digital technologies, international perspectives, work-oriented connections and inspirational teaching. Together we’re on a journey to transform our students’ lives. And it starts with people like you.
About the role
The Marketing team is responsible for motivating and engaging targeted external audiences by identifying, bringing to life and effectively expressing our brand position through a variety of channels in the most inspiring, impactful and engaging way.
As our team grows, we are looking for a talented and experienced individual to lead the marketing function at a strategic and operational level to meet our ambitious targets, attract new audiences and help us build quality and diversity in our student population. Working closely with the Director of Marketing and International, and senior executive teams, you will be involved with new strategic initiatives as well as delivering clear marketing strategies for our current and future portfolio of degree programmes.
To be successful in this role you will need to demonstrate a strong commercial focus, a leadership style that is collaborative with a real desire to deliver excellent service to internal stakeholders and external audiences.
As we grow our teams, we are looking for someone who can demonstrate positive change within teams, empower our talent to work together, and align our marketing function to be effective, efficient and a beacon of excellence in the Higher Education sector.
You will have:
- Track record of devising and implementing effective communications and marketing strategies
- Experience in education, consumer or services businesses both B2C and B2B
- Track record of leading and managing a high performing marketing function
- A sound understanding of how to deliver international and national marketing and brand campaigns
- Excellent knowledge and insight of our target audiences
- An understanding of the culture of higher education and how to achieve tangible results
How to apply
For further information or to apply online please visit www.bathspa.ac.uk/marketing-and-international-jobs Please note that CVs will not be considered and those included with application forms will be removed. Any queries regarding the application process should be emailed to firstname.lastname@example.org.
We offer excellent facilities and benefits to our staff. These include a nursery, childcare vouchers, pension scheme, flexible working practices, an employee assistance programme, and family-friendly policies
We value a diverse workforce and welcome applications from all sections of the community.