Communications Specialist

Colorado State University
Fort Collins, Colorado, United States
16 Jul 2017
End of advertisement period
13 Aug 2017
Contract Type
Full Time

Description of Work Unit

The Energy Institute is operated under the Office of the Vice President for Research (OVPR) at Colorado State University. The Institute builds on the long history of work in energy at CSU and is intended to foster greater collaboration among energy faculty across all eight colleges with broad access to new facilities for faculty and industry partners. This position resides at Powerhouse Energy Campus, an energy focused campus north of CSU main campus, but will regularly spend time on main campus. The Energy Institute is dedicated to providing safe, secure, and sophisticated facilities for university investigators and industry partners to collaboratively research clean energy in all facets of society.

Position Summary

The Communication Specialist works with the Energy Institute Executive Team and administrative teams, through the critical role of developing, implementing, and maintaining a communication program for the Energy Institute. This position is responsible for building engagement with the Institute’s wide audience base (alumni, donors, students, prospective students, faculty, staff, industry partners) via planning, execution, and management of print and digital communication.

By crafting and curating relevant content, the Communication Specialist maintains and updates the Energy Institute website and social media presences. This position also provides communication support to development efforts, assisting with materials to support the cultivation and stewardship of donors.

Required Job Qualifications

  • Bachelor’s degree in English, journalism, communication, marketing or related field
  • Minimum of three years professional experience in the communication field, with at least two years of experience developing and implementing strategic communication efforts, including writing and editing in digital and traditional media
  • Demonstrated knowledge of writing, editing, proofreading, and tenets of journalism, including AP style
  • Demonstrated experience in project management and working with creative teams to create publications and other media
  • Ability to work independently or with different teams to brainstorm, create, and implement multiple creative projects simultaneously
  • Demonstrated ability to manage and prioritize multiple projects and to work independently
  • Demonstrated ability to assess and respond to a variety of issues in a timely manner
  • Must have a valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date

Preferred Job Qualifications

  • Master’s degree
  • Strong familiarity (through experience) with the clean energy space
  • Higher education experience, especially in the science / technology / engineering
  • Demonstrated knowledge of electronic publishing, video, and other relevant software
  • Working knowledge of social media and its tracking and applications
  • Strong working experience and understanding of graphic standards and branding

Diversity Statement

Demonstrated knowledge of, and relevant ability with, culturally diverse communities among potential target and constituent populations.

Essential Duties

Job Duty Category Communication Plan - Development and execution Duty/Responsibility

  • Utilize the website, print pieces, video production, digital media, and social media to develop and implement a comprehensive communication plan that promotes the Energy Institute across all disciplines
  • Collaborate with the Division of External Relations communication and marketing teams to ensure strategic and consistent institutional messaging and initiatives
  • Craft compelling stories through writing and video that highlight the work of students, alumni/friends, faculty and staff, and support the strategic priorities of the Energy Institute
  • Provide editing and proofreading support for communication concerning the Energy Institute
  • Act as communication point of contact for internal and external constituents
  • Collaborate closely and effectively with EI leadership to understand and quickly respond to communication priorities with developed materials
  • Spearhead improved internal communication so that messages and delivery methods are consistent and cohesive across the Institute, maintaining a consistent look, tone and feel for effective branding
  • Keep Energy Institute website content, news, and events feeds up to date
  • Maintain and update webpages as needed, and serve as gatekeeper for website permissions
  • Ensure all content and design reflects strategic priorities and brand standards of the Energy Institute
  • Regularly audit website for out-of-date content
  • Utilize Google Analytics to interpret web traffic, and use data to build stronger web traffic
  • Create and post engaging content to Energy Institute Facebook, Twitter, Instagram, YouTube, and LinkedIn sites. Most importantly, this position will serve as lead in social media community/ user engagement and response.
  • Design and execute Energy Institute annual social media plan to align with the OVPR / Energy Institute leadership vision
  • Keep social media pages up-to-date to reflect current trends by designing profile images and cover images
  • Track EI monthly social media analytics to maximize EI presence on social media channels through page visibility, follower engagement, and audience growth

Percentage Of Time 85 Job Duty Category Management Duty/Responsibility

  • Manage all communication efforts
  • Manage internal communications, and work directly with faculty, staff and others as needed to assure that everything released via any channel represents the Energy Institute accurately and effectively.

Percentage Of Time 15

Application Details

Special Instructions to Applicants

Interested applicants must submit a cover letter which addresses how professional experiences align with identified required and preferred qualifications of the position, a current resume, and the names, email addresses, and telephone numbers of three (3) professional references. References will not be contacted without prior notification of candidates. If you have questions, please contact Kate Laughery (

Conditions of Employment

Pre-employment Criminal Background Check (required for new hires)

Search Contact Kate Laughery,

EEO Statement

Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or pregnancy and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services.

The Title IX Coordinator is the Executive Director of the Office of Support and Safety Assessment, 123 Student Services Building, Fort Collins, CO 80523 -2026, (970) 491-7407.

The Section 504 and ADA Coordinator is the Executive Director of Human Resources and Equal Opportunity, Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836.

Background Check Policy Statement

Colorado State University (CSU) strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks. The type of background check conducted varies by position and can include, but is not limited to, criminal (felony and misdemeanor) history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will be conducted when required by law or contract and when, in the discretion of the university, it is reasonable and prudent to do so.