Digital Media Specialist

Colorado State University
Fort Collins, Colorado, United States
17 Mar 2017
End of advertisement period
14 Apr 2017

Description of Work Unit

The College of Liberal Arts is one of eight colleges at Colorado State University with over 550 regular- and special-appointment faculty in 13 departments: Anthropology, Art & Art History, Communication Studies, Economics, English, Ethnic Studies, History, Journalism & Media Communication, Languages, Literatures & Cultures, Philosophy, Political Science, School of Music, Theatre & Dance, and Sociology.

Position Summary

Do have a knack for digital storytelling and an impressive design portfolio? Do you think with both the left and right sides of your brain? The CSU College of Liberal Arts (CLA) is seeking an experienced marketing mind to join our team as Digital Media Specialist.
CLA is the most diverse college at CSU, home to some of the most influential creators and innovators on campus. We are proud of our emphasis on critical thinking, communication, and the celebration of varied experiences and require team members who exemplify these core attributes.
This role has a high degree of creative freedom and visibility requiring strong leadership skills, an innovative mindset, and a well-developed ability to juggle multiple project simultaneously. You will create compelling content in a timely manner, set digital and social media strategy, evaluate communication metrics, and effectively teach engaging strategies to a larger team.

This position requires the ability to work nights and weekends.

Required Job Qualifications

Bachelor’s degree in liberal arts, marketing, or other communications-related field.
Two years full-time professional work experience in communications, marketing, or other creative field.
Engaging writing ability as demonstrated by cover letter.
Demonstrated ability to craft compelling copy for a diverse range of audiences.
Demonstrated experience designing engaging content for digital mediums.
Fluency in Microsoft Office, Adobe Creative Suite (especially InDesign, Illustrator, and Photoshop), and WordPress.

Preferred Job Qualifications

Demonstrated experience creating visual content including photography, web design, and/or video.
Demonstrated experience tracking and evaluating communication metrics.
Demonstrated ability to effectively consult and collaborate.
Demonstrated ability to design within a brand.
Demonstrated project management experience.
Demonstrated initiative and autonomy in projects.
Demonstrated ability to collaborate with internal and external teams.
Student supervision experience.

Diversity Statement

Personal or professional commitment to diversity as demonstrated by persistent effort, active planning, allocation of resources and/or accountability for diversity outcomes.

Essential Duties

Job Duty Category Create, share, and manage content Duty/Responsibility

Work with students, alumni, and faculty to create content for use across multiple platforms.
Serve as the principal copywriter for both print projects and digital platforms.
Develop and implement visual content for web, social media, and print projects.
Create, repurpose, and post content on social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn, Flickr, YouTube).
Manage CLA website, including regular updates to news and events, creation of graphics, and photo selection.
Coordinate digital screen advertisements in CLA buildings.
Serve as in-house graphic designer, photographer and videographer on an as needed basis,.
Update and maintain CLA photo and video library.
In collaboration with Director of Communications, maintain content strategy calendar.

Percentage Of Time 40 Job Duty Category Collaboration, consultation, and training Duty/Responsibility

Support CLA departments/units/programs as the principal branding, design, and digital media consultant.
Collaborate with department communicators to develop and publicize digital content.
Coordinate projects with Creative Services and outside vendors, including print and digital projects, CLA promotional items, event materials, tablecloths, banners, etc.
Attend, and sometimes lead monthly CLA communications professional development series.
Serve as design and digital strategy consultant for CLA Development team, working closely with the Assistant Director of Development.
Sit on the CSU social media committee and contribute to the monthly blog.
Work in the Division of External Relations one afternoon each week to increase collaboration between the Division and the College.
Attend campus communications meetings scheduled by the Division of External Relations.

Percentage Of Time 30 Job Duty Category Public Relations Duty/Responsibility

Identify compelling student stories for the Division of External Relations PR team.
Maintain database of all CLA press.
Assist with PR, outreach, and social media for CLA events, including Commencement, Ram Welcome, CURC, Festival on the Oval, Lagoon Concert Series, Denver Art Week, etc.

Percentage Of Time 10 Job Duty Category Digital media strategy Duty/Responsibility

Bring forward new initiatives that will enhance CLA communications strategy.
Work closely with CSU Creative Services on CSU and CLA brand.
Co-coordinate strategy and execution of online magazine.
Work closely with CLA webmaster to manage CLA website.

Percentage Of Time 10 Job Duty Category Analyze and monitor data Duty/Responsibility

Track and evaluate social media metrics to develop best practices and set strategy.
Track and evaluate website analytics.
Monitor peer and competitor marketing for communication trends, best practices, and creative approaches.

Percentage Of Time 5 Job Duty Category Administrative Duty/Responsibility

Supervise 1-2 student digital media interns.
Track budget expenditures.
Other duties as assigned.

Percentage Of Time 5

Application Details

Special Instructions to Applicants

To apply, upload individually a letter of interest, resume, and three references familiar with your experience.

References will not be contacted without prior notification of candidates.

Conditions of Employment

Pre-employment Criminal Background Check (required for new hires)

Search Contact

EEO Statement

Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or pregnancy and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services.

Background Check Policy Statement

Colorado State University (CSU) strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks. The type of background check conducted varies by position and can include, but is not limited to, criminal (felony and misdemeanor) history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will be conducted when required by law or contract and when, in the discretion of the university, it is reasonable and prudent to do so.