Creative Content Manager, Caltech Fund and Parents Program

Recruiter
California University of Technology
Location
Pasadena, California, United States
Posted
26 Feb 2017
End of advertisement period
26 Mar 2017
Ref
5971
Contract Type
Permanent
Hours
Full Time

Job Summary

The purpose of Development and Institute Relations (DIR) is to foster a thriving and engaged community of support for Caltech. By connecting the people who share and support Caltech’s mission and values, we will ensure the Institute receives the necessary resources to achieve Caltech’s aspirations and sustain its excellence in teaching, research, and scholarship in perpetuity. DIR team members embrace and uphold the values of diversity, integrity, respect, focus, and pride.

The Creative Content Manager serves as chief storyteller for the Caltech Fund and Parents Program, creating the environment that will inspire both donors and volunteers, which is essential to increasing engagement and annual support for the Institute from alumni, parents, and students. He/she writes content for direct mail and email communications, websites, social media, feature stories, one-sheets, brochures, briefings and digital ads in order to enhance the cultivation, solicitation, and other marketing materials throughout the fiscal year.

The Manager is responsible for executing all stages of media production, from pre-to-post production and leads in-house efforts to capture and editorially craft strategic multimedia messages in support of cultivation, solicitation, and stewardship efforts; these pieces are designed specifically to illustrate donors’ impact, make the case for support, and support the Caltech Fund’s mission. Additionally, he/she creates exciting, innovative, engaging content and maximizes the utility of content by repurposing it across multiple platforms, digital channels, and departments.

Job Duties

Serve as the marketing and communications lead for the Caltech Fund and Parents Program:

  • Responsible for developing growth strategies to meet annual fundraising goal from direct response – direct mail and email marketing efforts. Integrate all direct marketing efforts (including email communications, fundraising challenges, participation campaigns, social media and donor recognition).
  • Lead writer, content manager, proofreader and editor for the Caltech Fund and Parents Program direct mail, social media, website, and e-communication efforts.
  • Build on the success of the current direct mail and digital programs by utilizing leading-edge data analytics and predictive modeling techniques to increase donor base and net revenue.
  • Maintain an effective presence on social media platforms including the Caltech Fund Website, Caltech Parents Facebook Page, Caltech Parents LinkedIn Group with creating relevant and current content.
  • Prepare weekly, monthly, and annual reports on all campaign activity and on progress of goal to date by channel (i.e., direct mail, online giving, etc.). Develop segmentation lists for solicitation and stewardship efforts from databases.
  • Work with the Caltech Fund team to analyze results of marketing and communication efforts and donor trends, which inform effectiveness of marketing strategy. Work with Caltech Fund team to identify potential authors and signatories as needed.
  • Work with Program Assistant on routine marketing and fundraising projects, delegating duties including website maintenance, internal communication efforts, and other marketing efforts as needed.
  • Make recommendations and/or implement solutions to further improve marketing efforts to drive revenue, participation, and to ultimately provide the best donor experience.
  • Collaborate with Communicators’ Council (i.e. Strategic Communications, Advancement and Campaign Communications) to ensure Institute guidelines and messaging are met and approved.

Serve as an active member of the Caltech Fund and Parents Program:

  • Provide operations and programmatic support for the Caltech Fund and Parents Program.
  • Attend biweekly staff and team meetings.
  • Attend and participate in Caltech Fund and DIR events including but not limited to Convocation, Commencement, parents events, Summer Sendoffs, Reunions Weekend and Campaign Events.
  • Performs other duties as assigned.

Basic Qualifications

  • Bachelor’s degree, or equivalent.
  • Three or more years experience in communications.
  • Demonstrate excellent written and oral communication skills as well as proofreading ability; must be able to communicate with a varied constituency.
  • Proficiency with Advance, or similar relationship fundraising databases
  • Proficiency with new and emerging social media platforms and online content management systems
  • Expert level proficiency in Microsoft Office and Mac applications including knowledge of Microsoft Word & Excel (required), PowerPoint (required), and familiarity with navigating the internet.
  • Proficiency with email marketing integration and automation with Marching or similar email platforms.
  • Working knowledge of Web 2.0, marketing and analytics tools (ex. Tableau, Google Analytics, Facebook Insights, wordpress, Hootsuite).
  • Knowledge of Adobe Photoshop or equivalent graphics software.
  • Working knowledge of web publishing and web distribution of video/audio content
  • Positive and professional attitude; interest in learning new skills.
  • Ability to manage multiple tasks with absolute deadlines required.
  • Excellent interpersonal skills, sound judgment, and experience handling confidential information.
  • Strong initiative, creativity, and attention to detail.
  • Exceptional ability to think strategically and analytically.
  • Ability to travel and to work occasionally on weekends and evenings.
  • Strong organizational and time management skills.

Preferred Qualifications

  • Experience in a higher-education or non-profit setting.
  • Fundraising and marketing experience.
  • Knowledge of Caltech.
  • Experience in a fundraising unit, particularly within civic, cultural or academic institutions.
  • Experience with digital video, photography, cinematography, and audio production and media distribution applications.
  • Knowledge of lettering and animation software (e.g. Adobe After Effects).
  • Successful candidates will have an authentic curiosity about science and technology, a strong appreciation for the extraordinary intellectual accomplishments and challenges of Caltech students, alumni and faculty – or willingness and patience to learn the unique culture of Caltech. Candidates should have great enthusiasm and grace to serve as an ambassador for the Caltech Fund, and the Development and Institute Relations team.

Supervisory position?

No

Posting Detail Information

Posting Open Date

02/24/2017

Posting Close Date

Open Until Filled

Yes

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability status, protected veteran status, or any other characteristic protected by law.

Caltech is a VEVRAA Federal Contractor. For more information about “EEO is the Law” click here: EEO is the Law

Special Instructions to Applicants