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Digital Marketing Specialist

Adelaide, Australia
$94,206 - $104,282 p.a.
Closing date
9 Jun 2024

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  • Fixed term until 2026 | Full-Time
  • Higher Education Officer Level 7 | $94,206 - $104,282 p.a.
  • Location: Bedford Park / Kaurna Country
  • View Position Description

About the Marketing and Student Recruitment team 

The Marketing and Student Recruitment team is evolving in 2024 with exciting new opportunities situated across our vibrant Bedford Park campus and our new state-of-the-art Flinders City Campus at Festival Plaza.

Fuelled by our growth ambitions we are seeking talented team members to help us provide a best-in-class customer experience to our future students. So, if you want to be part of a team that has big ambitions and is responsible for developing and implementing customer experience strategies and initiatives then please read on!

About the Role

Marketing and Student Recruitment is seeking a talented Digital Marketing Specialist, internally referred to as a Marketing Automation Specialist, to join their passionate and growing team at Flinders University. In this position, you will be responsible for the implementation and optimisation of digital marketing campaigns that support the University’s marketing and student recruitment objectives. Reporting to the Digital Marketing and Automation Lead, you will work towards ensuring the University’s Customer Relationship Management platform (CRM) and other third-party tools are utilised in order to deliver optimal, targeted and personalised messages to students and prospective students at the right time in their academic journey.

As the Digital Marketing Specialist, you will also be accountable for:

  • Designing, building and managing email marketing campaigns with varying complexities. This involves creating workflows, setting up triggers and monitoring campaign performance.
  • Leveraging A/B testing, adjusting campaign workflows, refining audience segmentation and tweaking messaging to continuously optimize marketing campaigns.
  • Ensuring seamless integration between marketing automation platforms and other systems s to enable unified reporting.

About You

As the Marketing Automation Specialist, you will be highly skilled and have demonstrated experience using CRM systems and marketing automation software, preferably Marketo, within a complex organisation. You will possess excellent attention to detail, adept problem-solving skills, and the capability to meet tight deadlines and prioritise tasks as required. You will foster positive professional relationships with internal and external stakeholders and will be committed to delivering optimal, targeted, and personalised messages to achieve student growth.

To be successful in this role, you will also demonstrate:

  • Capacity to learn quickly, be technology savvy and stay current in changing product features and services.
  • Extensive experience in a marketing and/or recruitment environment, with a focus on marketing automation.
  • Experience using Marketo (highly desirable).

Life at Flinders

We're transforming and investing in people and facilities to create contemporary, stimulating, and satisfying learning and work environments that reflect our core values of excellence, innovation, courage, and integrity. Flinders is refocusing its strategic priorities with the aim of elevating its performance to be a top ten Australian university, and amongst the top 1% in the world.

Reaching beyond the limits of buildings, borders, and backgrounds, ours is an inclusive culture that believes absolutely in equality and opportunity for all. We don't just accommodate differences; we embrace and celebrate them. So, why work at Flinders?

  • 17% Superannuation + salary packaging options
  • Flexible working arrangements
  • Wide range of professional development activities and services
  • We embrace diversity and promote equity and inclusion for all students and staff
  • Vibrant campus life and amenities including on campus health care servicesgym and childcare centre (Bedford Park, South Australia).

Our Commitment to Reconciliation and Indigenous Employment

Flinders University is proud to be an organisation that is committed to our Reconciliation Action Plan and Indigenous Workforce Strategy. Our vision is to be a preferred employer for Aboriginal and Torres Strait Islander peoples.  We are committed to progressing Indigenous advancement in education, research, employment, and wellbeing, and strongly encourage applications from Aboriginal and Torres Strait Islander peoples for all Flinders vacancies.

Prescribed Conditions for Employment

  • A valid National Police Certificate which is satisfactory to the University will also be required before the successful applicant can commence in this position.
  • Please note that you may be required to provide evidence that you are up to date with COVID-19 vaccinations, in line with the Flinders University COVID-19 Vaccination Policy 

How to Apply and Information


Applications to be submitted before 10:00 pm:

09 June 2024

At Flinders we embrace and celebrate diversity and encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, ethnicities, abilities, sexual orientations, and gender identities.

Flinders. Fearless.

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