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Strategic Marketing Director

Employer
TIMES HIGHER EDUCATION
Location
London (Greater) (GB) / Hybrid
Salary
£60,000 - £80,000
Closing date
21 Jun 2024

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Job Details

HYBRID / LONDON 
SALARY: £60,000 - £80,000

Times Higher Education is the data provider underpinning university excellence in every continent across the world. As the company behind the world’s most influential university ranking, and with almost five decades of experience as a source of analysis and insight on higher education, we have unparalleled expertise on the trends underpinning university performance globally. Our data and benchmarking tools are used by many of the world’s most prestigious universities to help them achieve their strategic goals and our events series act as the home of higher education thought leadership around the world.

We are hiring for a Strategic Marketing Director, responsible for providing strategic consultancy services to higher education; focusing on the research, design and implementation of comprehensive marketing strategies for an exciting range of Higher Education sector clients across academia, government and industry.

Leading on brand and reputation transformation consultancy, the ideal candidate will have extensive marketing experience and comprehensive knowledge of branding. This person must be able to lead a team of consultants, researchers, writers, and designers and interact with clients on a regular basis.

The Director role will be based in London, or hybrid working remotely in a UK location. The role demands entrepreneurial spirit and the flexibility and willingness to contribute to delivery in all global regions.

Key Responsibilities

  • Leading the creation and execution of client marketing strategies, from research through to creative execution and activation
  • Liaise with commercial directors and external clients to define client requirements, managing project design and finances
  • Contribute to the Consultancy team strategy; building, leading and nurturing the team
  • Line management of Senior Consultants/Consultants and members of the creative services team
  • Play a pivotal role in business and product development for the Consultancy team
  • Identifying new opportunities for THE to support the achievement of clients’ strategic objectives and designing research and creative solution to meet those needs
  • Work with the Sales team to write proposals
  • Alongside other directors, lead on profile raising of the Consultancy team, through thought leadership, marketing, and maintain professional and technical knowledge, including attendance at THE events and reviewing professional publications

Person Specification

  • Extensive experience of complex project management, financial management, and successful delivery of projects.
  • Expert in the development of marketing strategies including; brand and reputation research, defining audience segmentation and targeting, brand positioning and development (with experience in leading copywriting, design, etc), and defining marketing tactics (such as advertising, events, web development)
  • Experience of leading a creative services team
  • Excellent communication and interpersonal skills to work with various internal stakeholders and external clients globally (including senior stakeholders from academia, government and industry)
  • Confident and independent self-starter who is able to hit the ground running; comfortable working within teams as well as being able to work effectively autonomously managing a challenging workload
  • Ability to work to agreed deadlines, working well under pressure, with excellent planning and organisational skills in order to manage and prioritise own workload
  • Critical thinking skills with strengths in qualitative or quantitative data collection and analysis
  • Advanced knowledge and understanding of the higher education sector and government policy for higher education
  • Willing to work irregular hours and travel internationally
  • Familiarity with data analysis software and data visualisation tools

You do You
You do You. With colleagues located around the world, we know that our individuality and diversity of experiences are our greatest strengths. That’s why we want THE to be a place where you are welcome to be who you want to be at work; where you can share whatever part of your life or self-identity you want, without obligation or facing discrimination; and where all abilities and perspectives are recognised and accommodated.

Company

Company info
Location
26 RED LION SQUARE
HOLBORN
LONDON
WC1R 4HQ
GB

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