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Marketing Campaign Manager

Parramatta, Australia
$130,740 to $145,135 p.a. Inclusive of Superannuation
Closing date
2 Jun 2024

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Job Details

  • Full-Time, Fixed-Term Position for 12 months
  • Based at Westerns Parramatta South Campus
  • $130,740 to $145,135 p.a. Inclusive of Superannuation + Leave Loading

About Western

Western Sydney University is a modern, forward-thinking, research-led institution committed to excellence in education, research, and community impact. We are proud to be ranked in the top 2% of universities worldwide and hold the top position in the Times Higher Education Impact rankings, with 85% of its research being at or above world standard. At Western Sydney University, we recognise that unlocking your true potential is the key to your success, just as we do for our students. Our core values - Boldness, Fairness, Integrity, and Excellence – serve as guiding principles for our organisational culture and influence the work we do. With a team of 3,500 dedicated staff members, we foster a dynamic, inclusive, and innovative culture deeply rooted in research and dedicated to student-centred excellence. It's the perfect environment for you to thrive professionally. If you are a dedicated and forward-thinking academic seeking a career that can make a meaningful difference, we invite you to discover the abundant opportunities, innovation, and impact that await you at Western Sydney University.

About the Office of the Pro Vice-Chancellor, International

We are committed to the delivery of an unrivalled experience for international students, forging international partnerships, increasing the number of inbound international students, and expanding outbound mobility experiences. 

About the Role

As we continue to expand our international reach, we are seeking a dynamic Marketing Campaign Manager (International) to cover an internal vacancy for a period of 12 months. 

The Marketing Campaign Manager (International) is responsible for developing, planning, and executing comprehensive marketing campaigns aimed at supporting our international marketing plans and driving recruitment of international students. 

The key responsibilities include:

  • Designing and execute marketing campaigns targeting international audiences.
  • Working closely with appointed media agencies to implement data-led lead acquisition strategies that align with international business objectives.
  • Collaborating with other University teams and departments to deliver effective international enquiry management and outbound calling campaigns.
  • Supervising and executing a comprehensive social media calendar. 

This is a full-time, fixed-term position for 12 months based at Western’s Parramatta South Campus, although travel to other campuses of the University may be required.

Please review the position description for further information.

About You

The successful applicant will have:

  • A bachelor’s degree in marketing, communication, or a related field, or equivalent experience.
  • Proven experience in developing and executing marketing campaigns, preferably targeting international audiences.
  • Strong analytical skills with the ability to derive insights from data to inform campaign strategies.
  • Experience with multiple-channel marketing campaigns, including use of Electronic Direct Mail, social media, digital display, SEM, and social advertising.
  • The ability to develop effective and persuasive written content for web, social, search and email.
  • Prior experience in the education sector and/or working with international markets is advantageous.

If this sounds like an opportunity for you, we want to hear from you! Apply now ensuring you carefully address each of the selection criteria in your application. 

Remuneration Package: HEW Level 8 $130,740 to $145,135 p.a. (comprising Salary of $110,477 to $122,641 p.a., plus Superannuation and Leave Loading)

Position Enquiries: Please direct specific enquiries regarding the role to Dorothy Panaretos, Senior Manager, Strategic Projects via email at 

Recruitment Enquiries: Specific enquiries or issues with your application may be directed to the Recruitment Team at 

Closing Date: 8:30pm, Sunday 2 June 2024

Working Rights in Australia - Eligibility 

You must provide evidence of your fulltime working rights in Australia at time of application.

How to Apply: Please use the following link to be directed to Western Sydney University’s website, to submit your application:

In addition to your resume and cover letter, you are required to address the selection criteria in your application.

Please note, only those applications submitted via the WSU online recruitment system will be accepted.


Western Sydney University is a major urban university spread over six campuses in Western Sydney, the nation’s third largest economy and a region of great opportunity, diversity, challenge and growth. The University has a strong connection to Greater Western Sydney, working with its communities and businesses to contribute to the region’s growth. The University is culturally diverse, with approximately 3,315 staff and 44,000 students drawn from Australia and around the world.

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NSW 2751

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