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Marketing Campaigns Officer

Employer
KINGS COLLEGE LONDON
Location
London (Central), London (Greater)
Salary
£37,332 - £42,099 per annum, including London Weighting Allowance
Closing date
28 Apr 2024

Job Details

The purpose of the Marketing Campaigns Officer role is to support the Marketing Campaigns Manager in the delivery of marketing campaigns to meet targets for leads, applications & enrolments and achieve campaign objectives to increase the volume of applications from high achieving students across King’s portfolio of courses, and influence offer holders to accept their offer and enrol. This is achieved through activities such as:  

  • The creation and curation of various mediums of content; 
  • Deployment and supply of content across all channels including; social media, events, email, web, print, student ambassador management and display advertising; 
  • The organisation, delivery and evaluation of on-campus and online events including; open days, open evenings, taster and offer holder events.

This post will be offered on an indefinite contract on a full time basis 35 hours per week.

Key responsibilities

  • Delivery of assets and creation of content including: video production/editing, copywriting, project management of print materials, photography, interviews.  
  • Application of content via the website CMS, organic social media activity, on-campus events and any other channels as required. 
  • Planning, organisation and delivery of online and on-campus events.  
  • Meeting with internal stakeholders including Brand & Marketing, Faculties, corporate communications, student services teams and current students/alumni and student ambassadors. 
  • Briefing external agencies and managing relationships with suppliers. 
  • Use data from web analytics tools and from the Data, Insights & Reporting team to track, understand and report on the effectiveness of content and events to inform relevant marketing activity.

The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.

Skills, knowledge, and experience

Essential criteria  

  1. Educated to degree level or equivalent
  2. Demonstrable marketing experience at a similar level to that required by the job description 
  3. Strong organisational skills and experience of managing time sensitive activity 
  4. Strong project management skills 
  5. Strong written, verbal and inter-personal communication skills  
  6. Excellent attention to detail
  7. Experience of digital marketing, with knowledge of a website CMS and/or HTML 
  8. Ability to multitask and meet deadlines 

Desirable criteria

  1. A relevant professional marketing qualification 
  2. Experience of working with multi-media content 
  3. Marketing experience within the Higher Education sector 

 

Further information

This role will initially be assigned to the Faculty of Social Science & Public Policy, based in Bush House North East Wing, but could subsequently be assigned to any of the faculties, institutes, schools or departments across King’s College London.  

Faculties and departments are based across King’s College London campuses, which currently include the Strand, Guy’s, Denmark Hill, Waterloo and St. Thomas’s. The role holder will work in partnership with each faculty’s academics and professional services team, engaging widely across the faculty or department as required. 

The current policy is that successful candidates will be required to work a minimum of two days in the office.

Company

King's College London is one of the top 20 universities in the world and among the oldest in England. King's has more than 27,600 students (of whom nearly 10,500 are graduate students) from some 150 countries worldwide, and some 6,800 staff.

King's has an outstanding reputation for world-class teaching and cutting-edge research. In the 2014 Research Excellence Framework (REF) King’s was ranked 6th nationally in the ‘power’ ranking, which takes into account both the quality and quantity of research activity, and 7th for quality according to Times Higher Education rankings. Eighty-four per cent of research at King’s was deemed ‘world-leading’ or ‘internationally excellent’ (3* and 4*). The university is in the top seven UK universities for research earnings and has an overall annual income of more than £684 million.

King's has a particularly distinguished reputation in the humanities, law, the sciences (including a wide range of health areas such as psychiatry, medicine, nursing and dentistry) and social sciences including international affairs. It has played a major role in many of the advances that have shaped modern life, such as the discovery of the structure of DNA and research that led to the development of radio, television, mobile phones and radar.

King's College London and Guy's and St Thomas', King's College Hospital and South London and Maudsley NHS Foundation Trusts are part of King's Health Partners. King's Health Partners Academic Health Sciences Centre (AHSC) is a pioneering global collaboration between one of the world's leading research-led universities and three of London's most successful NHS Foundation Trusts, including leading teaching hospitals and comprehensive mental health services. For more information, visit: www.kingshealthpartners.org.

King’s £600 million campaign, World questions|KING’s answers, has delivered huge global impact in areas where King’s has particular expertise. Philanthropic support has funded new research to save young lives at Evelina London Children’s Hospital; established the King’s Dickson Poon School of Law as a worldwide leader in transnational law; built a new Cancer Centre at Guy’s Hospital; allowed unique collaboration between leading neuroscientists to fast-track new treatments for Alzheimer’s, Parkinson’s, motor neurone disease, depression and schizophrenia at the new Maurice Wohl Clinical Neuroscience Institute; created the Cicely Saunders Institute: the first academic institution in the world dedicated to palliative care, and supported the King’s Sierra Leone Partnership in the Ebola crisis. Donations provide over 300 of the most promising students with scholarships and bursaries each year. More information about the campaign is available at www.kcl.ac.uk/kingsanswers.

Company info
Mini-site
KINGS COLLEGE LONDON
Telephone
+(44)02078365454
Location
STRAND
LONDON
WC2R 2LS
GB

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