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Paid Media Specialist

Darlington, Australia
$117,116 to $132,079 + 17% superannuation
Closing date
16 Apr 2024

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Job Details

  • Full time, 2 year fixed-term opportunity with possibility of extension
  • Key role optimising paid advertising campaigns across various platforms to drive brand awareness and growth
  • Base Salary range $117,116 to $132,079 + 17% superannuation

About the opportunity

The Paid Media Specialist is responsible for planning, implementing, and optimising paid marketing campaigns across various platforms to drive brand awareness, traffic, conversions, and growth in market segments. This role is the subject matter expert for paid media planning and execution in the Marketing and Communications department and will collaborate with cross-functional teams to execute data-driven strategies that maximise our ROI and deliver effective campaigns.

In this role you will be responsible for the effective management of timeframes and delivery and performance of advertising campaigns in collaboration with internal campaign owners and the University's media agency.

Working closely with colleagues in the Digital Performance and wider Marketing and Communications team, you will ensure that all paid campaigns have clear objectives, are aligned with a clear campaign journey and have the right tracking and measurement in place to optimise performance.

Your key responsibilities will be to

  • manage the relationship with the media agency, ensuring the partnership is strong and delivers value and results
  • collaborate with the campaign business owners to define paid media objectives, measures and strategies aligned with overall business goals
  • work with the media agency to understand competitor activity, set benchmarks and stay ahead of the latest advertising trends
  • leverage SEO insights to inform paid search strategies and ensure campaigns deliver a frictionless user experience beyond the ad click
  • monitor campaign performance, analyse key metrics, and adjust strategies to maximise ROI and achieve KPIs.
  • develop an audience first approach to paid media and support the University's evolution from product to audience-based strategy
  • manage billing, invoicing, budgets and agency resourcing.

About you

  • experience developing advertising plans and strategies in a similar role within a large, complex organisation or extensive agency experience across multiple clients
  • proven knowledge and expertise in online acquisition strategy across the various stages of the marketing funnel, including leveraging customer insights to drive growth
  • experience in identifying and building audiences for optimal targeting
  • demonstrated proficiency with the analytics and paid advertising components of key digital channels including Google SEM and Display, Meta, TikTok, LinkedIn and YouTube
  • strong analytical skills, with the ability to interpret data and make data-driven decisions
  • excellent communication skills, both verbal and written, and the ability to work well across teams
  • working knowledge of paid media platforms (Google Ads, FB Ads etc) setup and configuration, such as tagging, tracking and audience building.

Sponsorship / work rights for Australia

Please note: Visa sponsorship is not available for this position. For a continuing position, you must be an Australian or New Zealand citizen or an Australian Permanent Resident.

Australian Temporary Residents currently employed at the University of Sydney may be considered for a fixed term contract for the length of their visa, depending on the requirements of the hiring area and the position.

Pre-employment checks

Your employment is conditional upon the completion of all role required pre-employment or background checks in terms satisfactory to the University. Similarly, your ongoing employment is conditional upon the satisfactory maintenance of all relevant clearances and background check requirements. If you do not meet these conditions, the University may take any necessary step, including the termination of your employment.

EEO statement

At the University of Sydney, our shared values include diversity and inclusion and we strive to be a place where everyone can thrive. We are committed to creating a University community which reflects the wider community that we serve. We deliver on this commitment through our people and culture programs, as well as key strategies to increase participation and support the careers of Aboriginal and Torres Strait Islander People, women, people living with a disability, people from culturally and linguistically diverse backgrounds, and those who identify as LGBTIQ. We welcome applications from candidates from all backgrounds.

How to apply

Applications (including a cover letter, CV, and any additional supporting documentation) can be submitted via the Apply button at the top of the page.

If you are a current employee of the University or a contingent worker with access to Workday, please login into your Workday account and navigate to the Career icon on your Dashboard. Click on USYD Find Jobs and apply.

For a confidential discussion about the role, or if you require reasonable adjustment or support filling out this application, please contact Kristy Fairweather, Recruitment Operations, by email to

Copyright The University of Sydney

The University reserves the right not to proceed with any appointment.

Click to view the Position Description for this role.

Applications Close

Tuesday 16 April 2024 11:59 PM


The University of Sydney was established in 1850 and is consistently recognised, both locally and internationally, for its outstanding teaching and research excellence. Sydney alumni include Prime Ministers, Governor Generals, Nobel Prize winners and leaders in every field of endeavour.

The University offers a comprehensive range of courses, including a number of disciplines unique in Australia. Teaching is spread across nine different state-of-the art campuses, located across New South Wales.

The University of Sydney’s commitment to excellence in research has resulted in an outstanding record in national competitive funding and underpins an approach to teaching which has won nominations for excellence and resulted in high student satisfaction ratings. The University has 78 research centres and institutes and is home to three ARC Centres of Excellence.

The teaching, research and cultural life of the University is supported by extensive facilities, including the largest library collection in the Southern Hemisphere, the world-class Nicholson Museum of archaeological antiquities, the Macleay Museum of natural history and ethnographic collections and the University Art Gallery. Its outstanding sporting and recreation facilities provide a training centre for students and Olympic athletes.

The University of Sydney is a key member of the Group of Eight Australian major research-intensive universities, and the Worldwide Universities Network.


The University of Sydney has nine official campuses.

1.         Camperdown/Darlington Campus.

2.         Cumberland Campus. Home to the Faculty of Health Sciences (based in Lidcombe).

3.         Mallett Street Campus. Home of the Sydney Nursing School.

4.         Sydney Conservatorium of Music Campus. In Macquarie Street, central Sydney.

5.         Rozelle Campus. Home to Sydney College of the Arts.

6.         Surry Hills Campus. Home to the Faculty of Dentistry.

7.         Camden Campus. Contains facilities connected to the Faculty of Veterinary Science and the Faculty of Agriculture and Environment.

8.         Burren Street Campus. Facilties are currently under development.

9.         Sydney Medical School campuses. These include the School of Rural Health (in Dubbo and Orange), the Royal Prince Alfred Hospital, Concord Hospital, Westmead Hospital, the Children’s Hospital at Westmead, Nepean Hospital, Northern Clinical School, Sydney Adventist Hospital, Broken Hill University Department of Rural Health, and Northern Rivers University Department of Rural Health.


The University of Sydney has 16 faculties.

1. Agriculture and Environment

2. Architecture, Design and Planning

3. Arts and Social Sciences

4. Business (Business School)

5. Dentistry

6. Education and Social Work

7. Engineering and Information Technologies

8. Health Sciences

9. Law (Sydney Law School)

10. Medicine (Sydney Medical School)

11. Nursing and Midwifery

12. Pharmacy

13. Science

14. Sydney College of the Arts

15. Sydney Conservatorium of Music

16. Veterinary Science

Number of Employees

Full-time employees: 7616

For more information, please visit:

Company info
+(61) 2 9351 2222

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