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Marketing Officer (Social Media)

Employer
KINGS COLLEGE LONDON
Location
London (Central), London (Greater)
Salary
£37,332 - £42,099 per annum, including London Weighting Allowance
Closing date
13 Mar 2024

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Job Details

Job description  

This is an exciting opportunity for a proven social media specialist with a passion for content creation. Working within the Marketing Communications Team, you will collaborate with stakeholders across the wider King’s community and beyond to deliver impactful and engaging content for our corporate social media accounts - from planning, creation and delivery to post-campaign evaluation. Our social media activity predominantly targets prospective students whilst engaging with current students across a range of channels including TikTok, Instagram, YouTube, LinkedIn, Facebook, Threads and X. You may also support the coordination of content for use across other channels as required.

The Marketing Officer (Social Media) is a crucial role within the Brand & Marketing Department, responsible for the delivery of awareness, engagement and conversion activity within the prospective student journey across our corporate social media channels. The activity delivered supports departmental objectives to increase the volume of applications from high achieving students across King’s portfolio of courses and convince offer holders to accept their offer and enrol.

We are looking for a friendly and creative self-starter who is highly organised, innovative and able to work on their own initiative. Alongside proven social media marketing experience, you will have a keen eye for detail, strong communication skills with the ability to communicate with a wide range of people. Due to the nature of this role, we are ideally looking for candidates who are comfortable being on camera and appearing in social media content as this may be required.

This post will be offered on an indefinite contract.

This is a full-time post - 100% full time equivalent.

Key responsibilities

  • Project management of social media campaigns and content projects including: generating content ideas, creating content plans, project plans, editorial schedules, managing stakeholders, posting and post-campaign evaluation.
  • Lead on the creation and curation of engaging social media content (either in-house or working with external suppliers) including: copywriting, video creation/editing and photography.
  • Supporting the development of our social media plan for student recruitment campaigns, including planning and proposing activity in order to help the department meet its recruitment targets.
  • Attendance at face-to-face events to produce and post live social media content.
  • Monitor social media channels for industry, audience and channel trends.
  • Recruitment, allocation, briefing and management of student ambassadors for social media activity.
  • Liaise with both internal stakeholders including university staff and student ambassadors and external stakeholders such as agencies or suppliers.
  • Regular tracking of spend for all activity and ensuring projects are delivered within budget and on time.
  • Create post-campaign evaluation reports and contribute to overarching channel reports and analysis for social media activity performance.
  • Community management of our social media channels – responding to comments and direct messages from prospective students and other relevant audiences.
  • Responding to enquiries from prospective students, student ambassadors and staff via shared inboxes.

The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.

Skills, knowledge, and experience

Essential criteria

  1. Demonstrable social media marketing experience of at least 1-2 years to a similar level of that required by the job specification – including creating content for and delivering engagement activities on social media.
  2. Direct experience using social media management tools (Sprout Social, Hootsuite or equivalent).
  3. Ability to understand and utilise historical, current, and future trends in the digital content and social media space.
  4. Ability to analyse and interpret quantitative and qualitative data to inform future social media activity.
  5. Proficiency with video and photo editing tools and digital media formats (ideally Adobe Creative Cloud suite).
  6. Detail-oriented approach with ability to work under pressure to meet deadlines.
  7. Strong communication skills (verbal and written).
  8. Excellent organisation and time management skills with the ability to multitask.
  9. Proactive, able to work on own initiative.
  10. Good team player.

Desirable criteria

  1. Educated to degree level or equivalent or professional marketing/social media qualification.
  2. Excellent copywriting and proofreading skills with excellent grammar and spelling.
  3. Positive approach to problem-solving.

Further information

King’s College London currently operates a hybrid working model with a minimum of 5 days a month in the office (at least 1-2 days a week) alongside working from home however this can vary on any given week and contractually you need to be able to work 5 days a week in the office/on location if required. 

The selection process will require shortlisted candidates to share examples of their previous work prior to interview. The interview will be online via Microsoft Teams and consist of a short task followed by a panel interview with competency-based questions. Depending on the quantity of applications received, interviews are likely to take place in early April.

Company

King's College London is one of the top 20 universities in the world and among the oldest in England. King's has more than 27,600 students (of whom nearly 10,500 are graduate students) from some 150 countries worldwide, and some 6,800 staff.

King's has an outstanding reputation for world-class teaching and cutting-edge research. In the 2014 Research Excellence Framework (REF) King’s was ranked 6th nationally in the ‘power’ ranking, which takes into account both the quality and quantity of research activity, and 7th for quality according to Times Higher Education rankings. Eighty-four per cent of research at King’s was deemed ‘world-leading’ or ‘internationally excellent’ (3* and 4*). The university is in the top seven UK universities for research earnings and has an overall annual income of more than £684 million.

King's has a particularly distinguished reputation in the humanities, law, the sciences (including a wide range of health areas such as psychiatry, medicine, nursing and dentistry) and social sciences including international affairs. It has played a major role in many of the advances that have shaped modern life, such as the discovery of the structure of DNA and research that led to the development of radio, television, mobile phones and radar.

King's College London and Guy's and St Thomas', King's College Hospital and South London and Maudsley NHS Foundation Trusts are part of King's Health Partners. King's Health Partners Academic Health Sciences Centre (AHSC) is a pioneering global collaboration between one of the world's leading research-led universities and three of London's most successful NHS Foundation Trusts, including leading teaching hospitals and comprehensive mental health services. For more information, visit: www.kingshealthpartners.org.

King’s £600 million campaign, World questions|KING’s answers, has delivered huge global impact in areas where King’s has particular expertise. Philanthropic support has funded new research to save young lives at Evelina London Children’s Hospital; established the King’s Dickson Poon School of Law as a worldwide leader in transnational law; built a new Cancer Centre at Guy’s Hospital; allowed unique collaboration between leading neuroscientists to fast-track new treatments for Alzheimer’s, Parkinson’s, motor neurone disease, depression and schizophrenia at the new Maurice Wohl Clinical Neuroscience Institute; created the Cicely Saunders Institute: the first academic institution in the world dedicated to palliative care, and supported the King’s Sierra Leone Partnership in the Ebola crisis. Donations provide over 300 of the most promising students with scholarships and bursaries each year. More information about the campaign is available at www.kcl.ac.uk/kingsanswers.

Company info
Mini-site
KINGS COLLEGE LONDON
Telephone
+(44)02078365454
Location
STRAND
LONDON
WC2R 2LS
United Kingdom

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