Marketing and Student Recruitment

THE POST – CRM Manager - REQ002125

The Marketing and Student Recruitment team at University of the West of Scotland has an exciting opportunity for an experienced, proactive and enthusiastic CRM Manager. You will have responsibility for overseeing and implementing key Customer Relationship Management (CRM) systems and processes, in support of our business-critical marketing and student recruitment activities.

You will liaise with colleagues across the department and the wider University, in order to ensure the successful implementation and continuous development and improvement of our CRM systems, in line with strategic priorities.

You will manage all aspects of the design, implementation and ongoing day-to-day oversight and refinements of CRM systems, to ensure they integrate seamlessly with University systems, and facilitate frictionless and intuitive end-user journeys across digital platforms.

The successful candidate should have the following:

• A relevant degree or equivalent and/or significant vocational experience.
• Demonstrable experience of using CRM systems (such as Hubspot or similar).
• Experience with implementation of marketing and student recruitment/admissions CRMs, or similar.
• Demonstrable experience of developing and implementing automated marketing and customer management plans.
• Demonstrable experience of reporting and data analysis, including interpretation of results to inform future marketing planning and activities.

ABOUT US

UWS was named Higher Educational Institution of the Year in The Herald Higher Education Awards 2022 and is ranked in the top 150 universities worldwide under 50 years old (2022 Young University Rankings). UWS is one of Scotland’s largest and most dynamic modern universities. Our reach across the country, together with our London campus, means that UWS is a significant force in global knowledge creation, innovation, and a leading provider of undergraduate, postgraduate and research degree education.

Our degrees provide students with a transformational experience; equipping them with highly sought-after graduate skills that set them up for global success in world-leading sectors, industries and businesses. With cutting-edge courses, modern pedagogy and practical knowledge, we enable our students and staff to experience the joy of learning, teaching, research and innovation, and apply their knowledge for the benefit of others. 

Our professional services teams are the backbone of UWS, providing robust and innovative solutions to support the vast range of work across learning and teaching, and research and innovation. You will join a supportive and dedicated team, playing a key role in a range of work that will help drive forward our ambition to deliver world-leading research, and graduates who will design, shape and build a new future.

We offer our colleagues a caring and supportive environment, across five campuses, and a competitive benefits package which includes:

• 24 days of annual leave, plus a further 12 days for public/university holidays
• 19.3% employer’s pension contribution, including death in service benefits on joining the pension scheme
• A flexible approach to working pattern and work-life balance
• An additional day’s leave to celebrate your birthday
• Employee discount scheme across 3,500 retailers
• Fitness facilities across our campuses
• Free gym membership
• Access to a range of health and wellbeing resources, including occupational health, physiotherapy and access to our Employee Assistance Programme
• Professional, career and research development opportunities.

Closing Date:            Thursday, 1^st June 2023

Interview Date:          Week Commencing 12^th June 2023

The University reserves the right to shorten/extend the closing date of any position where a high/low volume of suitable applications are received. Therefore, if you are interested in this role, an early application would be encouraged.

UWS is committed to equality and diversity and welcomes applications from underrepresented groups.

UWS is a “Disability Confident” employer.

University of the West of Scotland is a registered Scottish charity, no. SC002520.