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Social Media Manager

London (Central), London (Greater) (GB)
£41,386 per annum, including London Weighting Allowance
Closing date
11 Apr 2023

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Job Type
Professional Services
Contract Type
Full Time

Job Details

Job description

King’s College London is one of the world’s top universities, with an award-winning Strategic Communications Team. With an ambitious vision, effective communications with key audiences, including across our social media channels, is crucial. As Social Media Manager, you will lead the strategy and content creation for the university’s social media channels - Twitter, Facebook, Instagram and LinkedIn, and including development of the university’s TikTok and YouTube accounts. Working with colleagues across the Strategic Communications Team, you will develop strategic campaigns in support of the university’s objectives and vision that successfully engage and connect with our online communities. As part of this, you will liaise with our social media agencies to employ best practice, respond quickly to the latest trends and analyse data and reports to ensure the channels are successfully optimised. 


What you'll need to succeed  You’ll be a dynamic, driven person with extensive experience of devising and implementing effective social media campaigns and strategies, and of producing high-quality social media content. To be successful in this role you will be able to transform a news story into engaging social media content and animation to successfully engage followers. 


This post will be offered on an indefinite contract. 


This is a full-time post


Key responsibilities

•       To lead, manage and create content for the university’s main Twitter, Facebook, LinkedIn and Instagram accounts, working closely with the Strategic Communications Team. As part of this, work with the team in capturing footage, imagery and creating animations from across King’s campuses, research facilities and teaching spaces and interview students and staff.  

•       To lead and further develop the university TikTok and YouTube accounts. 

•       To create a series of strategic social media campaigns in support of the university’s strategic objectives that engage and excite our online communities. As part of this, plan ahead using a forward planning content calendar and capture upcoming content from across the wider communications network. 

•       To identify and manage influencer relationships and explore support for key campaigns and strategic objectives. 

•       To employ best practice from the higher education sector and other industries in strengthening and enhancing King’s social media presence. 

•       To work with social media agencies in analysing reports and statistics and using that insight to inform strategies and content accordingly. 

•       To remain alive to the latest trends and news to be able to strategically utilise opportunities to promote King’s strengths in research, teaching and social impact, as well as the student and staff experience. 

•       To lead on providing advice and guidance on the appropriate usage and content suitable for amplification on King’s main social media channels. 

•       To support the wider communications network across the university to develop and enhance their own social media channels, by sharing best practice and providing advice. 

•       To work with the team on any issues that are contributing to online conversation and to decide any action or response as needed. 


The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.  


Skills, knowledge, and experience

Essential criteria 

•       Educated to degree level or equivalent experience. 

•       Significant experience of producing successful social media strategies, campaigns and content, including copywriting for social media posts and captions, and creating videos, photography, graphics and animation to meet different platform specification. 

•       Knowledge of social media best practice.  

•       Ability to translate complex messages into accessible and engaging content for online audiences. 

•       A collaborative attitude to work, and with the ability to build effective links and relationships. 

•       A proactive approach to work, knowing when to work independently and flexibly but also when best to work as part of a team. Enthusiastic self-starter with a positive and determined approach. 

•       Experience of using evaluation tools to report on and improve activities. 


Desirable criteria 

•       Knowledge and experience of working in the higher education sector. 



King's College London is one of the top 20 universities in the world and among the oldest in England. King's has more than 27,600 students (of whom nearly 10,500 are graduate students) from some 150 countries worldwide, and some 6,800 staff.

King's has an outstanding reputation for world-class teaching and cutting-edge research. In the 2014 Research Excellence Framework (REF) King’s was ranked 6th nationally in the ‘power’ ranking, which takes into account both the quality and quantity of research activity, and 7th for quality according to Times Higher Education rankings. Eighty-four per cent of research at King’s was deemed ‘world-leading’ or ‘internationally excellent’ (3* and 4*). The university is in the top seven UK universities for research earnings and has an overall annual income of more than £684 million.

King's has a particularly distinguished reputation in the humanities, law, the sciences (including a wide range of health areas such as psychiatry, medicine, nursing and dentistry) and social sciences including international affairs. It has played a major role in many of the advances that have shaped modern life, such as the discovery of the structure of DNA and research that led to the development of radio, television, mobile phones and radar.

King's College London and Guy's and St Thomas', King's College Hospital and South London and Maudsley NHS Foundation Trusts are part of King's Health Partners. King's Health Partners Academic Health Sciences Centre (AHSC) is a pioneering global collaboration between one of the world's leading research-led universities and three of London's most successful NHS Foundation Trusts, including leading teaching hospitals and comprehensive mental health services. For more information, visit:

King’s £600 million campaign, World questions|KING’s answers, has delivered huge global impact in areas where King’s has particular expertise. Philanthropic support has funded new research to save young lives at Evelina London Children’s Hospital; established the King’s Dickson Poon School of Law as a worldwide leader in transnational law; built a new Cancer Centre at Guy’s Hospital; allowed unique collaboration between leading neuroscientists to fast-track new treatments for Alzheimer’s, Parkinson’s, motor neurone disease, depression and schizophrenia at the new Maurice Wohl Clinical Neuroscience Institute; created the Cicely Saunders Institute: the first academic institution in the world dedicated to palliative care, and supported the King’s Sierra Leone Partnership in the Ebola crisis. Donations provide over 300 of the most promising students with scholarships and bursaries each year. More information about the campaign is available at

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