Professorship (W2) (6 years/tenure track) of Marketing with a Focus on Consumer Behavior

Munich (Stadt), Bayern (DE)
02 Mar 2023
End of advertisement period
31 Mar 2023
Contract Type
Fixed Term
Full Time

As one of Europe‘s leading research universities, Ludwig-Maximilians-Universität (LMU) in Munich is committed to the highest international standards of excellence in research and teaching. Building on its more than 500-year-long tradition, it offers a broad spectrum that covers all areas of knowledge within its 18 Faculties, ranging from the humanities, law, economics and social sciences, to medicine and the natural sciences.


The LMU Munich School of Management invites applications for a

Professorship (W2) (6 years/tenure track)
of Marketing with a Focus on Consumer Behavior

commencing on October 1st of 2023.

In research, the professorship is expected to focus on the impact of marketing activities on consumer behavior with regard to economic, ecological and/or social sustainability. The research activities should be compatible with the School’s cross-sectional topic Legitimacy & Responsibility and show connections to the cluster "Marketing & Innovation". A methodological orientation with a focus on experimental studies (laboratory and field experiments) and empirical modeling is expected. Experience in the acquisition and implementation of third-party funded projects as well as a general interest in engagement with Open Science activities at the School are also desirable.

In teaching, the professorship should contribute to the School's bachelor, master and doctoral programs, both through special courses and basic courses in Marketing including aspects of Innovation management. Teaching is to be held both in English and – at least in the medium term –­ in German.

LMU Munich seeks to appoint a highly qualified junior academic to this professorship and, therefore, especially encourages early-career scholars to apply. Prerequisites for this position are a university degree and a doctoral degree or a comparable specific qualification. With an excellent record in research and teaching to date, prospective candidates will have demonstrated the potential for an outstanding academic career.

The initial appointment will be for six years. After a minimum of three years, it can be converted into a permanent position pending a positive evaluation of the candidate’s performance in research and teaching as well as his or her personal aptitude and if all legal conditions are met.

Under the terms of the “LMU Academic Career Program”, in exceptional cases and subject to outstanding performance in research and teaching, the position may be converted from a W2 into a W3 Full Professorship at a later date.

LMU Munich makes a point of providing newly appointed professors with various types of support, such as welcoming services and assistance for dual career couples.

LMU Munich is an equal opportunity employer. The University continues to be very successful in increasing the number of female faculty members and strongly encourages applications from female candidates. LMU Munich intends to enhance the diversity of its faculty members. Furthermore, disabled candidates with essentially equal qualifications will be given preference.

Please submit your application comprising a curriculum vitae, documentation of academic degrees and certificates as well as a list of publications to: Prof. Martin Spann, Dean of the Munich School of Management, Ludwig-Maximilians-Universität München, Ludwigstrasse. 28, 80539 Munich, Germany, preferably via e-mail (one PDF file, 10 MB max.) to, no later than March 31st 2023.