Assistant Manager

Job Purpose

Supports the University’s brand, corporate communications and marketing strategy and framework including internal/marketing communications, events, as well as public relations initiatives. The core communications portfolio covers marketing communications for student recruitment campaigns, where you will collaborate closely with a panel of creative and media planning agencies to create impactful campaign outcomes with clear, defined metrics. If you enjoy making an impact and have a passion for creative ideas and design, we have a great opportunity for you to help shape our university's brand and communications strategy. Join us as part of an experienced and dynamic team that’s always seeking innovation and excellence.

Job Description

• Support Senior Manager in campaign planning and production by working closely with media owners/agencies/vendors to ensure timely campaign launch and high quality execution 
• Collaborate with internal stakeholders to ensure campaign needs are met
• Manage leads garnered through campaigns
• Research on competitors and spot emerging trends and opportunities
• Assist in marketing related training workshops for stakeholders
• Track marketing expenditure
• Track and report campaign performance
• Support other ad-hoc projects as assigned from time to time

Job Requirements

• Bachelor’s Degree in Communications, Journalism, Business, Marketing or related discipline
• Minimum of 5 years of hands-on planning and execution experience in advertising, digital marketing or integrated communications
• Excellent communications skills in English (written and verbal), with strong creative judgement, and a passion to learn and hone your craft. Proficiency in Chinese language would be advantageous, but not essential
• Familiar with digital platforms and analytics tools
• Strong project and time management skills to handle multiple priorities and agencies/vendors
• Meticulous, self-initiated and result-oriented team player who can work independently with learning agility