Social Media Content Executive- B2B Events

The Company

Times Higher Education (THE), the leading global authority on university performance, is searching for a motivated and driven individual to join its growing events team. THE’s portfolio of worldwide events – led by our flagship annual Times Higher Education World Academic Summit – comprises a regular series of regional summits and forums that bring together pre-eminent global thought leaders across higher education, research, industry and government to share best practice and innovation in the development and leadership of world-class universities and research.

Our events provide premium networking opportunities unprecedented in the higher education sector, providing a platform for vital conversations that will help shape the future of higher education.

For more information on Times Higher Education please visit www.timeshighereducation.com

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Basic Scope and Primary Objectives

We are looking for a creative and analytical individual with excellent copywriting and video-editing skills to join our busy events marketing team.

You will be responsible for coming up with fresh ideas and creating compelling content based on research and insight, and then putting them into action, to drive community growth and global delegate acquisition through various social media platforms.

You will care immensely about the quality of your work and an eye for detail is key, as is staying up to date with the latest social media trends and digital technology.

This is a fantastic opportunity to join our growing dynamic team, with excellent potential for career progression.

Key Role Responsibilities:

Responsibilities will include (but are not limited to):

• Research and plan social media marketing strategies in line with the target audience for each event.
• Develop and create engaging high-quality content for our THE Events social channels and work closely with the wider teams on the centrally managed THE social channels.
• Use a variety of content types to engage our target audience for our busy series of global events.
• Create advocacy assets and engaging content using a variety of formats, including video, infographics and polls.
• Support the team to grow our online communities and our relationships with key external higher education communities.
• Set up and manage paid campaigns on LinkedIn, Twitter, YouTube, Google and Facebook and other relevant social channels as required.
• Use social media management tools (such as Sprout) to schedule our activity.
• Use Google Analytics and other monitoring tools to review key metrics and compile reports to showcase successes and areas for improvement.
• Research new social media developments across all social media platforms.

Experience and Skills Required

• Excellent creative copywriting skills.
• Confident paid social knowledge is desired.
• Passionate about content, growing online communities and social media across higher education.
• Strong understanding of social media management platforms such as Sprout.
• Video creation and editing skills.
• Ability to work to agreed deadlines in a fast-paced environment and manage many projects simultaneously.
• Excellent verbal and written communication skills, including spelling, English grammar and proofreading, with the ability to tailor style and approach to suit a variety of global audiences.
• MS Office essential – Word, Excel and PowerPoint.

THE are proud to be an equal opportunities employer. We recognise that we are all different. Great strength is born through different perspectives and experiences. That is why we are committed to our mission of creating an inclusive culture that enables our people to feel able to bring their whole selves to work. We are proud to be part of the Global Equality Collective and a mindful employer to help support THE achieve this.