School/Department School of Management
Based at Cranfield Campus, Cranfield, Bedfordshire
Hours of work 37 hours per week, normally worked Monday to Friday. Flexible working will be considered.
Contract type Permanent
Salary Full time starting salary is normally in the range of £33,809 to £37,684 per annum with potential progression up to £47,105 per annum
Apply by 13/07/2022

Role Description

About the Role

Leading on the development of the Bettany Centre Brand this individual will develop and drive the marketing strategy across the Centre's various target groups (students, staff, alumni, researchers, strategic partners, influencers and the broader SME community) and will create and promote the 'right' content to the 'right' user at the ‘right’ time to effectively market the Centre’s Executive Education and Graduate Programmes to its target audiences. In addition this individual will manage events end-to-end, identifying the objectives and outcomes and working collaboratively to achieve them and ensure each event is a success for participants and the centre.

About You

To be successful in this post the individual will be educated to Degree level or equivalent ideally with a marketing focus and will be able to demonstrate the required level of understanding of the importance of branding in communications, and the ability to work within brand values and rigorously apply style guidelines. In addition, it is essential that the successful candidate has the experience in project management and events coordination, is a specialist in content creation within the commercial or public sector and can demonstrate the knowledge required of integrated marketing channels and processes specifically production, content strategy and brand alignment.

About Us

As a specialist postgraduate university, Cranfield’s world-class expertise, large-scale facilities and unrivalled industry partnerships are creating leaders in technology and management globally. Learn more about Cranfield and our unique impact here.

Cranfield School of Management (SOM) has long been recognised as one of the most established and most prestigious business schools in the UK, with over 40 years’ experience of educating business leaders. SOM is a Financial Times’ top 40 school and is proud to have triple accredited status by EQUIS, AMBA and AACSB. It is known for its excellence in leadership development, its deep-rooted relationships with organisations of all kinds, and its focus on transforming learning and research into improved management practice.

The Vision of the Bettany Centre is to unleash the entrepreneurial potential of Cranfield. We achieve this by harnessing sound academic knowhow through experienced practitioner lead thought leadership and education, building on the extensive goodwill of our alumni and colleagues. The overall purpose is to enable society to feel the impact of entrepreneurs who think big and have the knowledge, skills and mind-set to make a difference.

Our Values and Commitments

Our shared, stated values help to define who we are and underpin everything we do: Ambition; Impact; Respect; and Community. Find out more here.

We aim to create and maintain a culture in which everyone can work and study together and realise their full potential. We are a Disability Confident Employer and proud members of the Stonewall Diversity Champions Programme.We are also committed to actively exploring flexible working options for each role.  Find out more about our key commitments to Equality, Diversity and Inclusion and Flexible Working here.

Working Arrangements

Collaborating and connecting are integral to so much of what we do. Our Working Arrangements Framework provides many staff with the opportunity to flexibly combine on-site and remote working, where job roles allow, balancing the needs of our community of staff, students, clients and partners.

For an informal discussion about this opportunity, please contact Claire Banwell Spencer, Head of Entrepreneurship Growth Portfolio (Bettany Centre), on (E): c.b.spencer@cranfield.ac.uk