Job Purpose 

Marketing Specialist is responsible to support the Marketing Manager in raising the visibility of the University by carrying out an effective marketing and communications plan in order to promote the profile of the University as a whole to external audiences

Operational Responsibilities

• Assist the Marketing Manager in the co-ordination, planning and production of marketing materials and activities.
• Support the Marketing Manager in booking, designing and tracking advertising for the University as required
• Creative input into new advertising campaigns
• Liaison with the University's advertising agency, designers and printers (in-house and external)
• Create marketing presentations
• Create and update marketing calendar and execute marketing campaigns as per approved plans
• Work closely with relevant internal contacts in the areas of event management, media relations, web communications, student services, and the Admissions department;
• Writing reports on events/marketing activities and related impact to feedback information, impact assessment for future development
• Assists with marketing initiatives to make the University's presence at exhibitions both nationally and internationally
• Gather market intelligence and work with the team to analyze results in relation to the University's marketing plans
• Provide Marketing support for the University's annual Induction activities
• Prepare PowerPoint presentations for senior academics at recruitment events and conferences
• Adhere to the University's information security and confidentiality policies and procedures, and report breaches or other security risks accordingly
• Coordinate with other departments to facilitate the accomplishment of tasks and responsibilities, as and when needed
• Perform any other tasks assigned by the Line Manager

Qualifications

Qualifications & Experience

A Bachelor’s degree, in business, marketing or related discipline from accredited university or college.

Required Experience

Expats:

A minimum 3-5 years of relevant experience.

UAE Nationals:

A minimum of 0-1 year of relevant experience

Should you require further assistance or if you face any issue with the online application, please feel to contact the Recruitment Team (recruitmentteam@ku.ac.ae).

Primary Location : KUK – Khalifa University
Job : Specialist
Schedule : Regular
Shift : Standard
Job Type : Full-time