Marketing Officer, Business Partnering

Durham, United Kingdom
£27,116 - £33,309 per annum
12 May 2022
End of advertisement period
10 Jun 2022
Contract Type
Full Time

Communications Office

Grade 6: - £27,116 - £33,309 per annum
Open-Ended/Permanent - Full Time
Contracted Hours per Week: 35
Closing Date: 10-Jun-2022, 6:59:00 AM

The closing date for applications is 9th June  at 11.59pm.

When appointing to this role the University must ensure that it meets any applicable immigration requirements, including salary thresholds which are applicable to some visas.

Durham University

As one of the UK’s leading universities, Durham is an incredible place to define your career while enjoying a high quality work/life balance.

The University sits in a beautiful historic city where it shares ownership of a UNESCO World Heritage Site with Durham Cathedral. A collegiate University, Durham recruits outstanding students from across the world and offers an unmatched wider student experience.

We believe that inspiring our people to do outstanding things at Durham enables Durham people to do outstanding things in the world.

We find it easy to be proud of the extraordinary people we have at Durham. We offer the inspiration, they achieve the outstanding. We invite you to join them.

As a University we foster a collegiate community of extraordinary people aligned to the University’s values. Equality, Diversity, and Inclusion (EDI) are a key part of the University’s Strategy and a central part of everything we do. At Durham we actively work towards providing an environment where our staff and students can study, work and live in a community which is supportive and inclusive, and in doing so, recruit the world’s best candidates from all backgrounds and identities. It’s important to us that all of our colleagues are aligned to both our values and commitment to EDI.

Durham University’s Athena Swan institutional award recognises and celebrates good practice in recruiting and supporting the development of women. We have also signed up to the Race Equality Charter, a national framework for improving the representation, progression and success of minority ethnic staff and students within higher education.

Diversity brings strength and we welcome and encourage applications from members of groups who are under-represented in our work force including people with disabilities, women and black, Asian and minority ethnic communities.

Durham University uses a job families approach for Professional Services roles. The job families underpin our career pathways and clearly demonstrate how all of our roles contribute to our strategy and provides a framework for how you can develop your career at Durham. 

The Department and role purpose:

Durham University has an ambitious ten-year strategy (2017-2027) to achieve its objectives of becoming world-leading in research, teaching and the wider student experience. Successful implementation of the strategy is in part dependent on our approach to promoting the University in respect of:

  • prospective applicants to our programmes of study – from both UK and international markets;
  • potential partners in teaching and research;
  • current and potential collaborators in business and industry;
  • current and future alumni;
  • potential employers of our graduates;
  • national and international policymakers and influencers.

The over-arching ambition is to achieve a step-change in awareness and reputation of Durham University globally.

The role will sit within the Marketing and Communications Office and report directly to the Senior Marketing Manager - Business Partnering. The responsibility of the Business Partnering function is to develop relationships with, and support its internal clients (professional staff and academics) from across the university to meet the objectives as set out above, through the provision of marketing expertise and delivery of targeted marketing campaigns and support.

To achieve this, the Marketing Officer - Business Partnering will support the function in establishing strong working relationships with clients from across the University and work collaboratively with the wider Marketing and Communications Office, utilising expertise to develop and deliver, amongst others:

  1. marketing our programmes to, and assisting with the recruitment of home and international students;
  2. promotion of the University brand, academic research and USPs to multiple stakeholders and influencers locally, nationally and internationally
  3. Promotion of the university brand and Proactive management of the University’s global reputation Through engagement with key audiences – both internally and externally

The role-holder will work within the Marketing and Communications Office in collaboration with:

  • Other colleagues in the Marketing and Communications function.
  • Other colleagues within Faculties/Professional Services and Colleges.

Core responsibilities:

  • Provide marketing expertise, including planning and co-ordinating of projects and work streams with inter-related activities
  • Plan and organise own workload, with or without manager involvement, and based upon client and Business Partnering priorities.
  • Specialist marketing support with problem solving and query handling
  • Reactive and proactive service provision with others to deliver an excellent stakeholder experience
  • Relationship building, network participation internally and externally to build and update knowledge and skills
  • Supervise and advise service users and stakeholders undertaking marketing activities 
  • Interpret, curate, design and present information and data to facilitate continuous improvement 
  • Monitor and report on trends within own area of expertise.
  • Implement and monitor protocols, procedures, processes and regulations
  • Carry out more in-depth investigations, searches and research information and data to identify trends and patterns to positively impact on marketing activity
  • Take responsibility for day to day decision making within own area of responsibility for operational aspects of service delivery, translating external requirements into practical application and advice
  • Implement and monitor recognised procedures to ensure compliance and meet University values of inclusion, diversity and participation
  • Contribute to business meetings, working groups and committees to help shape service delivery and stakeholder expectations
  • Involved in the purchase and return of goods and services
  • Support the capture of business requirements from users and work with colleagues to translate these into recommendations for future service provision.

Role responsibilities:

  • Work with the Marketing Manager to support the respective Heads of Faculties/Departments, Professional Service Departments and the Colleges to develop marketing and communications plans that support objectives
  • Produce marketing collateral, run media and social media campaigns and maintain local web presence using the tools, toolkits, training and support provided by the central Marketing and Communications team
  • Facilitate prioritisation of local objectives in alignment with strategic priorities, supporting service delivery from the central MarComms team
  • Manage and organise professional business and administrative service processes, activities, events and/or resources to achieve defined targets and outcomes
  • Assist in the development, implementation and enforcement of recognised procedures to ensure compliance, co-ordinate effort and contribute to team goals Look at 
  • Provide professional marketing guidance and advice to clients, including academic and professional service staff, within operational area.
  • Support the Business Partnering function in the delivery of marketing strategies and plans through the use of on and offline tools and channels 
  • Ensure projects, activities, budgets and documents comply with internal University and external regulation, policy and procedures
  • Ensure accuracy by instituting recognised and routine checks, assessment criteria and techniques
  • Record data and information accurately, provide reports and distribute information to key stakeholders in the process or service
  • Use a range of digital media and tools to communicate with a diverse range of key stakeholders, both verbally and in written format who may need to access information across different geographic and time zones
  • Develop, plan and deliver internal and external events and activities for stakeholders.
  • Establish, maintain and develop productive and ongoing relationships with stakeholders to influence perception of the University
  • Any other reasonable duties.

Specific role requirements

  • The role is based in Durham
  • Throughout academic year 2021/22 we will be trialing hybrid working principles, allowing for some time to be spent working from home and some time working from campus. These arrangements are to be discussed and agreed with your line manager. Where ad-hoc on-campus meetings are required, you will typically be given 48 hours notice
  • May be required to provide support for the University’s Major Incident Response Plan and major reputational incidents during office hours
  • Some out of hours / evening and weekend work may be required to deliver projects and build and maintain networks.

Working Arrangements

At Durham we recognise that our staff and students are our greatest asset and we want to support the health and wellbeing of all. Hybrid working supports this ethos and provides many benefits to our colleagues, including empowering people, where their role allows, to work in a manner which is more suitable for them, whilst encouraging our commitment to environmental sustainability.

Depending on the needs of the business and the job role, Durham University is piloting hybrid working for all Professional Services colleagues in the academic year 2021/2022, which may include the opportunity to work both on and off campus and to flex working hours. If appointed to the post, your line-manager will discuss the specific arrangements with you. Any hybrid arrangements are non-contractual and may change within the pilot and when the pilot ends.

Reward and Benefits

To support the delivery of the University's People Strategy to attract, retain and reward the very best, we offer a fantastic range of rewards and benefits to our staff, including:

  • 27 days annual leave, plus 4 customary days and 8 bank holidays (pro-rata for part time) and the option to purchase additional leave;
  • Automatic enrolment into a pension scheme;
  • Corporate and local discounts;
  • Wellbeing resources and discounted health benefits;
  • Health discounts on sports and activities at Maiden Castle Health and Activity Centre;
  • Reward and Recognition Schemes;
  • Personal and career development;
  • And SO much more, with further information available here

How to apply 

We prefer to receive applications online.

Please note that in submitting your application Durham University will be processing your data. We would ask you to consider the relevant University Privacy Statement https://www.dur.ac.uk/ig/dp/privacy/pnjobapplicants/ which provides information on the collation, storing and use of data.

Please note: Candidate's applying via Redeployment are only eligible to apply for a post at the same Grade or one Grade lower.

Information if you have a disability

The University welcomes applications from disabled people. We are committed to ensuring fair treatment throughout the recruitment process. We will make adjustments to support the interview process wherever it is reasonable to do so and, where successful, adjustments will be made to support people within their role.

If you are unable to complete your application via our recruitment system, please get in touch with us on e.recruitment@durham.ac.uk.

What you are required to submit

  1. A CV; 
  2. A covering letter including detailed examples of how you satisfy the person specification.

Please ensure that you submit all documentation listed above or your application cannot proceed to the next stage.

Contact details

For further information regarding this post, please contact; Catherine Paterson, Senior Marketing Manager - Business Partnering, catherine.paterson@durham.ac.uk

We will notify you on the status of your application at various points throughout the selection process, via automated emails from our e-recruitment system. Please check your spam/junk folder periodically to ensure you receive all emails.

Person specification - skills, knowledge, qualifications and experience required

Essential Criteria

  1. Excellent oral and written communication skills and the ability to develop excellent working relationships both internally and externally
  2. Strong interpersonal skills including motivational, negotiating, influencing and networking
  3. Proven IT skills, including use of Microsoft Office and web and social media
  4. Educated to degree level in a relevant marketing or communications discipline (or equivalent experience)
  5. Evidence of continuing professional development required to maintain professional recognition
  6. Professional marketing practitioner with knowledge and expertise used to contribute to the delivery and development of services, events and activities within the organisation
  7. Experience of implementing policy and procedures and involvement with future changes for a service area
  8. Experience of acting as a subject matter expert - providing specialist advice and guidance to a range of customers and colleagues, including more senior colleagues
  9. Awareness and understanding of the activities, objectives and strategic direction of the University, both current and future
  10. Well developed knowledge and experience of using a range of marketing platforms and channels
  11. Experience of developing innovative solutions and practical implementations for strategic change.

Desirable Criteria

  • Knowledge and experience of ensuring compliance with regulatory and organisational policy and guidelines
  • Breadth of vision gained from extensive experience in field of expertise
  • Demonstrable ability to provide specialist advice and influence others at operational and strategic levels.

DBS Requirement: Not Applicable.