Alliance University

Assistant Professor, Marketing

Bangalore City, India
20 Jan 2022
End of advertisement period
28 Jan 2022
Contract Type
Full Time

Institution Profile:

Alliance University is a Private University established in Karnataka State by Act No. 34 of year 2010. The University is recognized by the University Grants Commission (UGC), New Delhi.

Alliance University with its vibrant and picturesque campus in Bangalore, India offers multidisciplinary undergraduate and postgraduate majors to students from diverse backgrounds.  Alliance Education, defined by excellence through an agile and market-driven approach in the faculties of Management Studies & Commerce; Science & Technology; Humanities, Liberal Arts & Social Sciences is guided by the core values of the University.

As a top ranked university, Alliance University offers programs in business, engineering law, and plans to start new programs in languages, liberal arts, economics, sciences and applied mathematics.

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Alliance University invites applications for its School of Business from highly accomplished professionals for the position of Assistant Professor in Marketing.

Job Title:  Assistant Professor – Marketing

Roles and Responsibilities:

  • Be instrumental in helping students secure career opportunities in areas of Marketing, Digital marketing, Marketing analysis and Brand Management.
  • Supervise, advise, and mentoring teaching students in areas of marketing related subjects
  • Be instrumental in challenging the way students think, learn, and develop their understanding of academic disciplines.
  • Facilitate students' understanding of customer perceptions, buyer personas, Digital Marketing, International Marketing, Sales & Distribution and Strategic Management.
  • Develop core curriculum and deliver course material effectively.
  • Update subject knowledge and keep a tab on the latest trends and happening to share updated information with the students.
  • Publishing research, attending conferences, and delivering presentations to build a strong research network.
  • To undertake research, either as an individual or with colleagues, of a level and quality that will result in regular publication in top ranked international journals.
  • Writing proposals to secure research funding.
  • Organizing seminars and events to interact with established industry professionals.
  • Review methods and teaching materials to make recommendations for improvements.

Note: The roles and responsibilities outlined above are not meant to be an exhaustive list of tasks. The need for flexibility is required and the job holder is expected to carry out any other related duties that are within the employee's skills and abilities whenever reasonably required.


  • Ph.D. in Marketing or in related areas.
  • Demonstrated interest and competence in establishing courses and teaching at the undergraduate and graduate levels.
  • A strong desire to publish in prestigious journals with the possibility to get outside funding for research initiatives.
  • Demonstrated experience & proven track record in teaching to contribute to the PG/UG courses in Marketing Management, Sales Force Management, Consumer and Brand Insight Strategy and Forecasting, Modelling, And Marketing Strategy and including the supervision of bachelor’s and master’s theses.
  • Great interpersonal skills with an effective understanding of pedagogical tools and processes.
  • Ability to work in teams.
  • Expertise and experience in Consumer Behaviour and Neuro Marketing, Advertising and Integrated Brand Promotion, Marketing Analytics and Models, Marketing Research, and Digital Marketing and Digital Ecosystem.

Qualification: Doctoral degree in Marketing or in related areas from a top-notch with strong research and academic background.

Eligibility: A Master’s degree with 55% marks (or equivalent grade in a point-scale wherever the grading system is followed) in a concerned/relevant/allied subject from an Indian University, or an equivalent degree from an accredited foreign university.

Vacancy: Multiple vacancies in the School of Business. Priority would be given for candidates available to join immediately.

Role: Teaching & Research

Compensation & Benefits: Alliance University offers competitive salaries commensurate with an applicant’s qualification and experience. The University supports research through grants and incentives for publications. Additionally, the University offers subsidized campus housing, food, transport, insurance, and other benefits.

Industry: Education / Training

Functional Area: Teaching, training, and research

Employment Type: Full Time

Key Skills

Creative teaching, presentation, communication, innovative research, people engagement, and networking skills.


Apply to the open position by sending your updated CV and Cover Letter (highlighting your achievements, career goals, and ways in which you can contribute to Alliance University) to Quote AU/REC2022/THEUNIJOBS/AP-MKTG as reference in your email subject line.