Marketing Officer - Business Partnering
The Department and role purpose:
Durham University has an ambitious ten-year strategy (2017-2027) to achieve its objectives of becoming world-leading in research, teaching and the wider student experience. Successful implementation of the strategy is in part dependent on our approach to promoting the University in respect of:
- prospective applicants to our programmes of study - from both UK and international markets;
- potential partners in teaching and research;
- current and potential collaborators in business and industry;
- current and future alumni;
- potential employers of our graduates;
- national and international policymakers and influencers.
The over-arching ambition is to achieve a step-change in awareness and reputation of Durham University globally.
The role will sit within the Marketing and Communications Office and report directly to the Senior Marketing Manager - Business Partnering. The responsibility of the Business Partnering function is to develop relationships with, and support its internal clients (professional staff and academics) from across the university to meet the objectives as set out above, through the provision of marketing expertise and delivery of targeted marketing campaigns and support.
To achieve this, the Marketing Officer - Business Partnering will support the function in establishing strong working relationships with clients from across the University and work collaboratively with the wider Marketing and Communications Office, utilising expertise to develop and deliver, amongst others:
- marketing our programmes to, and assisting with the recruitment of home and international students;
- promotion of the University brand, academic research and USPs to multiple stakeholders and influencers locally, nationally and internationally
- Promotion of the university brand and Proactive management of the University's global reputation Through engagement with key audiences - both internally and externally
The role-holder will work within the Marketing and Communications Office in collaboration with:
- Other colleagues in the Marketing and Communications function.
- Other colleagues within Faculties/Professional Services and Colleges.
- Provide marketing expertise, including planning and co-ordinating of projects and work streams with inter-related activities
- Plan and organise own workload, with or without manager involvement, and based upon client and Business Partnering priorities.
- Specialist marketing support with problem solving and query handling
- Reactive and proactive service provision with others to deliver an excellent stakeholder experience
- Relationship building, network participation internally and externally to build and update knowledge and skills
- Supervise and advise service users and stakeholders undertaking marketing activities
- Interpret, curate, design and present information and data to facilitate continuous improvement
- Monitor and report on trends within own area of expertise.
- Implement and monitor protocols, procedures, processes and regulations
- Carry out more in-depth investigations, searches and research information and data to identify trends and patterns to positively impact on marketing activity
- Take responsibility for day to day decision making within own area of responsibility for operational aspects of service delivery, translating external requirements into practical application and advice
- Implement and monitor recognised procedures to ensure compliance and meet University values of inclusion, diversity and participation
- Contribute to business meetings, working groups and committees to help shape service delivery and stakeholder expectations
- Involved in the purchase and return of goods and services
- Support the capture of business requirements from users and work with colleagues to translate these into recommendations for future service provision.