Marketing Specialist

5 days left

Location
Melbourne, Australia
Posted
10 Jan 2022
End of advertisement period
23 Jan 2022
Ref
0052837
Contract Type
Permanent
Hours
Full Time

Work type: Continuing
Location: Parkville
Division/Faculty: Chancellery
Department/School: Strategy and Culture
Salary: $108,009 - $116,906 (UOM 8)
Role & Superannuation rate: Professional - Full time - 17% super

Founded in 1853, the University of Melbourne is Australia’s #1 university and is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement.

About Communications and Marketing

The University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University 

About the Role

As the Marketing Specialist, you will be responsible for working across the university to lead the development and delivery of integrated lifecycle marketing communications campaigns to engage with research and industry audiences. This includes leveraging constituent insights, new segmentation models and differentiated value propositions to deliver research and industry engagement initiatives.

In a typical week at work, you may:

  • Working with the Marketing Manager, develop marketing and communications plans to differentiate research value propositions in market, in support of the University's strategic research objectives 
  • Develop and work with agency partners to implement highly effective university-wide campaigns to drive awareness and acquisition outcomes, spanning lead generation, nurture and conversion initiatives 
  • Partner with the integrated content and campaigns team to develop engaging and relevant content within brand guidelines

About You

You will harness the a bility to work in a collaborative, rapidly changing and agile environment, to use creative thinking to challenge the status quo to deliver effective business outcomes. You will also demonstrate your ability to build, establish and maintain relationships and manage multiple stakeholders.

Ideally, you will further have:

  • Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline or an equivalent combination of relevant experience and education/training
  • Demonstrated successful delivery of marketing communications activities within a large and complex organisation
  • Experience in integrated marketing communications, content development and execution strategies, including digital media platforms

Benefits of Working with Us

In addition to having the opportunity to grow and be challenged, and to be part of a vibrant campus life, our people enjoy a range of rewarding benefits:

  • Flexible working arrangements and generous personal, parental and cultural leave 
  • Competitive remuneration, 17% super, salary packaging and leave loading 
  • Free and subsidised health and wellbeing services, and access to fitness and cultural clubs 
  • Discounts on a wide range of products and services including Myki cards and Qantas Club 
  • Career development opportunities and 25% off graduate courses for staff and their immediate families 

To find out more, please visit https://about.unimelb.edu.au/careers/staff-benefits.

Be Yourself

At UoM, we value the unique backgrounds, experiences and contributions that each person brings to our community, and we encourage and celebrate diversity. Indigenous Australians, those identifying as LGBTQIA+, females, people of all ages and culturally diverse backgrounds are encouraged to apply for our roles. Our aim is to create a workforce that reflects the community in which we live.

Join Us!

If you feel this role is right for you, please apply with your CV and cover letter outlining your interest and experience. Please note that you are not required to provide responses against the selection criteria in the Position Description.

Should you require any reasonable adjustments with the recruitment process, please contact the Talent Acquisition team at hr-talent@unimelb.edu.au.

Due to the impacts of COVID-19, we are currently prioritising applications with current valid working rights in Australia and candidates who are not affected by travel restrictions. Please see the latest updates to Australia's immigration and border arrangements: https://covid19.homeaffairs.gov.au/

Position Description:  Marketing Specialist 0052837 Position Description.pdf

Applications close: 23 Jan 2022 11:55 PM AUS Eastern Daylight Time

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