Marketing Manager, Business Partnering

Durham, United Kingdom
£34,304 - £40,927 per annum
10 Jan 2022
End of advertisement period
20 Jan 2022
Contract Type
Full Time

Communications Office

Grade 7: - £34,304 - £40,927 per annum
Open-Ended/Permanent - Full Time
Contracted Hours per Week: 35
Closing Date: 20-Jan-2022, 7:59:00 AM

When appointing to this role the University must ensure that it meets any applicable immigration requirements, including salary thresholds which are applicable to some visas.

Durham University

As one of the UK’s leading universities, Durham is an incredible place to define your career while enjoying a high quality work/life balance.

The University sits in a beautiful historic city where it shares ownership of a UNESCO World Heritage Site with Durham Cathedral. A collegiate University, Durham recruits outstanding students from across the world and offers an unmatched wider student experience.

We believe that inspiring our people to do outstanding things at Durham enables Durham people to do outstanding things in the world.

We find it easy to be proud of the extraordinary people we have at Durham. We offer the inspiration, they achieve the outstanding. We invite you to join them.

As a University we foster a collegiate community of extraordinary people aligned to the University’s values. Equality, Diversity, and Inclusion (EDI) are a key part of the University’s Strategy and a central part of everything we do. At Durham we actively work towards providing an environment where our staff and students can study, work and live in a community which is supportive and inclusive, and in doing so, recruit the world’s best candidates from all backgrounds and identities. It’s important to us that all of our colleagues are aligned to both our values and commitment to EDI.

Durham University’s Athena Swan institutional award recognises and celebrates good practice in recruiting and supporting the development of women. We have also signed up to the Race Equality Charter, a national framework for improving the representation, progression and success of minority ethnic staff and students within higher education.

Diversity brings strength and we welcome and encourage applications from members of groups who are under-represented in our work force including people with disabilities, women and black, Asian and minority ethnic communities.

Durham University uses a job families approach for Professional Services roles.  The job families underpin our career pathways and clearly demonstrate how all of our roles contribute to our strategy and provides a framework for how you can develop your career at Durham. 

The Department and role purpose

Durham University has an ambitious ten-year strategy (2017-2027) to achieve its objectives of becoming world-leading in research, teaching and the wider student experience. Successful implementation of the strategy is in part dependent on our approach to promoting the University in respect of:

  • prospective applicants to our programmes of study – from both UK and international markets;
  • potential partners in teaching and research;
  • current and potential collaborators in business and industry;
  • current and future alumni;
  • potential employers of our graduates;
  • national and international policymakers and influencers.

The over-arching ambition is to achieve a step-change in awareness and reputation of Durham University globally.

The role will sit within the Marketing and Communications Office and report directly to the Senior Marketing Manager - Business Partnering. The responsibility of the Business Partnering function is to develop relationships with, and support its internal clients (professional staff and academics) from across the university to meet the objectives as set out above, through the provision of marketing expertise and delivery of targeted marketing campaigns and support.

To achieve this, the Marketing Manager - Business Partnering will establish strong working relationships with their clients from across the University and work collaboratively with the wider Marketing and Communications Office, utilising expertise to develop and deliver, amongst others:

  1. marketing our programmes to, and assisting with the recruitment of home and international students;
  2. promotion of the University brand, academic research and USPs to multiple stakeholders and influencers locally, nationally and internationally;
  3. Proactive management of the University’s global reputation Through engagement with key audiences – both internally and externally

The role-holder will work within the Marketing and Communications Office in collaboration with

  • Other colleagues in the Marketing and Communications function.
  • Other colleagues within Faculties/Professional Services and Colleges.

Core responsibilities:

  • Develop, maintain and continually strengthen relationships with clients and colleagues from across the University
  • Provide a professional marketing service to clients across the University
  • Create integrated campaigns to support clients’ objectives linked to recruitment and reputation
  • Contribute to development of operational service activities to ensure excellence in the stakeholder experience
  • Budget management across campaigns
  • Internal and external relationship development and partnership working, networking and participation to engage and influence future services and the University reputation
  • Provide specialist expertise and support with complexity of data and information sources, interpretation and analysis
  • Collect and analyse stakeholder feedback to help define needs and requirements and the design and planning of future service delivery to ensure continuous improvement
  • Maintain an awareness of current policy for University business goals such as widening participation and access, and provision of advice using specialist knowledge
  • Contribute to and lead business meetings, working groups and sub-committees at departmental and operational service levels
  • Implement changes to the design and development of service processes, techniques and deliverables for one or more service strands or project streams

Role responsibilities:

  • Work with the respective Heads of Faculties/Departments, Professional Service Departments and the Colleges to develop marketing and communications plans that support objectives
  • Produce marketing collateral, run media and social media campaigns and maintain local web presence using the tools, toolkits, training and support provided by the central Marketing and Communications team
  • Prioritise local objectives in alignment with strategic priorities enabling demand management, ensuring central MarComms functions can deliver support in a more strategic and proactive fashion
  • Provide expert marketing support for clients, ensuring a high-quality and timely service to all stakeholders, including prospective, existing and past students and staff
  • Contribute to operational leadership teams and decision making to ensure marketing opportunities are considered and planned 
  • Analyse service data and provide reports to Service Heads making recommendations for improvement as appropriate
  • Provide proactive and comprehensive input and support to Head of Services, School and/or Department to achieve strategic and operational priorities
  • Provide marketing advice to stakeholders in relation to University, School and or Department policy, procedures and regulations
  • Ensure the review and improvement of marketing systems and procedures in line with University, School, Department or unit frameworks
  • Provide relevant training and/or instruction on marketing systems to clients
  • Awareness of the external environment and sector best practice to support the delivery of high quality marketing initiatives
  • Any other reasonable duties

Specific role requirements:

  • The role is based in Durham but travel in the UK and, where appropriate, overseas, will be required to deliver projects, take part in training and to build and maintain networks.
  • Throughout academic year 2021/22 we will be trialing hybrid working principles, allowing for some time to be spent working from home and some time working from campus. These arrangements are to be discussed and agreed with your line manager. Where ad-hoc on-campus meetings are required, you will typically be given 48 hours notice.
  • The requirements and activity of the role-holder will vary across each Faculty, Professional Service or College dependent on objectives and strategy.
  • Will be required to provide support for the University’s Major Incident Response Plan and major reputational incidents during and out of office hours, including participating in a 24/7 on call rota arrangement.
  • Some out of hours / evening and weekend work will be required to deliver projects and build and maintain networks.

Working Arrangements

At Durham we recognise that our staff and students are our greatest asset and we want to support the health and wellbeing of all. Hybrid working supports this ethos and provides many benefits to our colleagues, including empowering people, where their role allows, to work in a manner which is more suitable for them, whilst encouraging our commitment to environmental sustainability.

Depending on the needs of the business and the job role, Durham University is piloting hybrid working for all Professional Services colleagues in the academic year 2021/2022, which may include the opportunity to work both on and off campus and to flex working hours. If appointed to the post, your line-manager will discuss the specific arrangements with you. Any hybrid arrangements are non-contractual and may change within the pilot and when the pilot ends.

Reward and Benefits

To support the delivery of the University's People Strategy to attract, retain and reward the very best, we offer a fantastic range of rewards and benefits to our staff, including:

  • 30 days annual leave, plus 4 customary days and 8 bank holidays (pro-rata for part time) and the option to purchase additional leave;
  • Automatic enrolment into a pension scheme;
  • Corporate and local discounts;
  • Wellbeing resources and discounted health benefits;
  • Health discounts on sports and activities at Maiden Castle Health and Activity Centre;
  • Reward and Recognition Schemes;
  • Personal and career development;
  • And SO much more, with further information available here

How to apply 

We prefer to receive applications online.

Please note that in submitting your application Durham University will be processing your data. We would ask you to consider the relevant University Privacy Statement https://www.dur.ac.uk/ig/dp/privacy/pnjobapplicants/ which provides information on the collation, storing and use of data.

Information if you have a disability

The University welcomes applications from disabled people. We are committed to ensuring fair treatment throughout the recruitment process. We will make adjustments to support the interview process wherever it is reasonable to do so and, where successful, adjustments will be made to support people within their role.

If you are unable to complete your application via our recruitment system, please get in touch with us on e.recruitment@durham.ac.uk.

What you are required to submit 

  1. A CV (of a maximum 2 pages); 
  2. A covering letter (of a maximum 2 pages);
  3. A supporting document complete with detailed examples of how you satisfy the person specification criteria.

Please ensure that you submit all documentation listed above or your application cannot proceed to the next stage.

Interviews are anticipated to take place on or around w/c 24 January 2022.

Contact details

For further information regarding this post, please contact; Catherine Paterson, Senior Marketing Manager - Business Partnering, catherine.paterson@durham.ac.uk

We will notify you on the status of your application at various points throughout the selection process, via automated emails from our e-recruitment system. Please check your spam/junk folder periodically to ensure you receive all emails.

Person specification - skills, knowledge, qualifications and experience required

Essential Criteria

  1. Excellent oral and written communication skills and the ability to develop excellent working relationships both internally and externally
  2. Strong interpersonal skills including motivational, negotiating, influencing and networking
  3. Proven IT skills, including use of Microsoft Office and web and social media
  4. Educated to degree level in a relevant marketing or communications discipline (or equivalent experience)
  5. Evidence of continuing professional development required to maintain professional recognition
  6. Professional marketing practitioner with knowledge and expertise used to contribute to the delivery and development of services, events and activities within the organisation
  7. Experience of implementing policy and procedures and involvement with future changes for a service area
  8. Experience of acting as an SME - providing specialist advice and guidance to a range of customers and colleagues, including more senior colleagues
  9. Awareness and understanding of the activities, objectives and strategic direction of the University, both current and future
  10. Well developed knowledge and experience of using a range of marketing platforms and channels
  11. Experience of developing innovative solutions and practical implementations for strategic change

Desirable Criteria 

  1. Knowledge and experience of ensuring compliance with regulatory and organisational policy and guidelines
  2. Breadth of vision gained from extensive experience in field of expertise
  3. Demonstrable ability to provide specialist advice and influence others at operational and strategic levels

DBS Requirement: Not Applicable.

Similar jobs

Similar jobs