Web & Data Analytics Executive, Marketing and External Relations

Edinburgh, City of Edinburgh (GB)
Grade 4, £27,116 - £32,344 per annum
17 Dec 2021
End of advertisement period
16 Jan 2022
Contract Type
Full Time

Web & Data Analytics Executive, Marketing and External Relations

(Full time, Permanent)

Build your career in Digital Marketing with Edinburgh Napier University

An exciting opportunity has arisen for a Web and Data Analytics Executive to join the Marketing team at Edinburgh Napier University. The role forms an essential part of the web team maintaining, developing and improving the university's external website.

The role holder will play a key role in supporting the set-up of marketing campaigns, reporting and interpreting consumer insight to inform site development, considering key principles of user experience (UX) and website accessibility.

About Us

Edinburgh Napier University is the ‘#1 Modern University in Scotland’ and the home of difference makers. An innovative, learner-centric university with a modern and fresh outlook, Edinburgh Napier is ambitious, inclusive in its ethos and applied in its approach.

You will join an ambitious and results-driven Marketing Team within the Marketing & External Relations Department. We act as a strategic service that is integral to the delivery of the University's Strategy by providing innovative and expert marketing and communications advice and services.

The Opportunity

As a Web and Data Analytics Executive, you will be responsible for the day-to-day running of the University’s external website, ensuring content is up-to-date and governance standards are adhered to.

The role is responsible for the set up and interpretation of analytical data to inform the University’s website development plans which contribute to the University’s strategic objectives.

Please note that while experience of using html is desirable, this is not a web developer role.

Key responsibilities

  • Support the ongoing improvement of the University website to improve key user journeys by providing analytics, making recommendations and liaising with colleagues (including Information Services) to effectively test and implement improvements
  • Administer the day-to-day running of the website, ensuring content is published in a timely manner and adheres to accessibility legislation, providing CMS training and support to colleagues
  • Provide insight and evidence based on analysis of website performance data, producing regular reporting on KPIs to senior colleagues
  • Interpret digital data to inform digital improvement projects in order to improve the user experience and increase marketing campaign conversions
  • Ensuring a network of content editors adhere to accessibility best practice

Who we are looking for

Applicants must demonstrate:

  • Degree or equivalent relevant work experience
  • Experience of working with complex websites and CMS platforms (ideally Sitecore)
  • Advanced knowledge and working experience of Google Analytics, Google Tag Manager and complex data sets
  • Project management experience
  • Excellent IT skills, including the use of web-related technologies and multi-media programmes
  • Demonstrable knowledge of web and digital technologies and developments
  • Excellent interpersonal and communication skills

For more information about this exciting opportunity, please click here to view our role profile.

Benefits We Offer

For details on the benefits we offer, please click here.

Salary: Grade 4, £27,116 - £32,344 per annum

Additional Information

Application closing date:  Sunday 16 January 2022 @ 11.59pm

Interviews: Friday 28 January 2022

 Please note due to COVID-19 it is possible that interviews will take place via phone or video conferencing

Edinburgh Napier is committed to creating an environment where everyone feels proud, confident, challenged and supported and are holders of Disability Confident, Carer Positive and Stonewall Diversity Champion status. For more information, see here