Content Marketing Executive
School/Department Communications and External Affairs
Based at Cranfield Campus, Cranfield, Bedfordshire
Hours of work 37 hours per week, normally worked Monday to Friday. Flexible working will be considered.
Contract type Permanent
Salary Full time starting salary is normally in the range of £24,739 to £28,338 per annum
Apply by 04/07/2021
Cranfield University’s world-class expertise, large-scale facilities and unrivalled industry partnerships is creating leaders in technology and management globally. Learn more about Cranfield and our unique impact here.
Joining the Communications and External Affairs (CEA) team, you will contribute to building and protecting Cranfield’s reputation, engaging with a range of stakeholders and raising awareness of Cranfield’s brand and its distinctiveness.
About Communications and External Affairs (CEA)
CEA takes the lead on brand marketing, content and publications; media relations; social media; internal communications; public and Government affairs; events and digital (including web), working closely with the international partnerships and student recruitment team.
About the Role
This is a key role to support and develop content creation for the University. You will be ensuring that you get the right content to the right user at the right time. You will be required to create highly engaging content and show a strong awareness of the specific requirements of audiences across different channels. You love telling stories and engaging with audiences and are able to create content in different formats.
This role is key to ensuring that all marketing collateral, whether online or in print, adheres to the University’s visual identity and guidelines, that the content is well-constructed, accurate and compelling and helps to market the University to our external stakeholders and potential students.
Educated to degree level in English, marketing communication, media production or a relevant subject, or with equivalent experience you will have:
- A pro-active, can-do approach with a willingness to identify and pursue a story.
- An understanding of the importance of branding in communications, and the ability to work within brand values and rigorously apply style guidelines.
- Knowledge of and passion for marketing, print publishing and online communication principles.
- Experience of content creation and marketing.
- Experience of acting as brand guardian.
- Experience of film and photoshoot production, working with in-house teams or external studios and photographers.
- Experience of project management and evaluation.
- Excellent organisational and time management skills
Our shared, stated values help to define who we are and underpin everything we do: Ambition; Impact; Respect; and Community. Find out more here. We aim to create and maintain a culture in which everyone can work and study together and realise their full potential.
Diversity and Inclusion
Our equal opportunities and diversity monitoring has shown that minority ethnic groups are currently underrepresented within the university and so we actively encourage applications from eligible candidates from these groups.
We actively consider flexible working options such as part-time, compressed or flexible hours and/or an element of homeworking, and whether a position can be carried out at any of our locations. We commit to exploring the possibilities for each role. Find out more here.
How to apply
For an informal discussion about this opportunity, please contact Amy Greenaway, Head of Brand Marketing at E: firstname.lastname@example.org