Job Profile Marketing - User Interface Design
Contract Type Permanent

Job Purpose

Responsible for the overall management of the organisation’s website. Overseeing functionality, developing, maintaining and updating content and ensuring a positive user experience.

Job Background

Main duties and responsibilities

• Manage the day-to-day upkeep of the BPP website including creating, building and amending pages, troubleshooting and resolving issues and bugs
• Work alongside internal UX, development and architectural teams to continually identify and deliver technical and functional improvements
• Working with UI/UX and designers on implementation of design system, interpreting page designs and building out in system
• Ensure web content is appropriately tagged and has correct metadata for SEO, dynamic content delivery models, and effective datalayer set up
• Manage and evolve the website taxonomy identifying where pages sit in the hierarchy and produce visualisations to help staff understand the site structure
• Work with content team on creation and delivery of appropriate website content schedules aligned to the business strategy
• Understand, interpret and implement SEO recommendations
• Understand and implement requirements for key audience customer journeys
• Identify scalable CMS component improvements and document requirements to ensure delivery
• Work alongside Customer Insight team to analyse web analytics data to learn and improve how users interact with the website
• Create strategies to improve web traffic metrics including growing prospects and subscribers
• Collaborate with key internal staff and management to ensure the website aligns with brand strategy and meets business standards.
• Update HTML, CSS where necessary
• Undertake surveys to learn about how users view the site to identify improvements to content and journeys
• Develop and maintain knowledge about BPP products, services and audiences
• Keep up-to-date with industry best practice and monitor competitor websites
• Work alongside other teams on delivery of major projects in which the website has a pivotal role (Salesforce Interaction Studio, Audience Studio, Datorama)

Compliance:

• Ensure compliance with UK HE regulatory requirements and work with the wider business to undertake and evaluate compliance audits as required
• Ensure full compliance on the website with all laws and regulations
• Embed processes for ensuring regular content audits to identity gaps and eliminate redundant, out of date and/or duplicate information

Key Responsibilities:

As listed in job description.

Department Marketing - User Experience
Vacancy location UK, North West, Manchester

Candidate Criteria

The following are considered as essential criteria for this role:

• Significant experience of working in a similar role managing a Content Management System
• Highly proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility.
• JavaScript skills welcome but not essential
• Expert knowledge of Adobe suite, Content Management Systems and W3C Web standards.
• Understanding of SEO, PPC and User experience principles
• Experience of working alongside internal IT and Marketing teams across areas such as content, paid  media, design, development, arcitiectcyre
• Outstanding organisational skills, with the ability to complete multiple tasks concurrently and deliver whilst remaining calm under pressure
• A real problem solver with strong logical and analytical skill and the ability to spot patterns, gaps, relationships and inconsistencies
• Excellent communication skills and standard of English, alongside the ability to articulate issues or problems and present solutions
• Ability to undertake repetitive tasks to a high quality
• Experience of working in a fast-paced environment

Employment Details

Contract Hours 37.50
FTE 1.00
Salary Competitive