BPP UNIVERSITY

Senior Customer Marketing Manager

6 days left

Location
Manchester, United Kingdom
Salary
Up to £50,000 dependent on experience
Posted
10 May 2021
End of advertisement period
19 May 2021
Ref
000290
Contract Type
Permanent
Hours
Full Time

Job Profile Marketing - Audience
Contract Type Permanent

Job Purpose

Be the source of all knowledge as you create and implement an effective marketing strategy – utilising key insights to connect law audiences with products and services designed to meet their exact needs. Enhancing our customer journey understanding and building a deep understanding of our law audiences, products and the legal sector, you’ll be the driving force behind customer-led initiatives to further define BPP’s features and benefits.

Key Responsibilities:

  • Continually using data and insight to develop a solid understanding of the motivations and barriers for our law audiences
  • Enhancing our customer journey understanding to drive better experiences and profitability
  • Working with colleagues across our sales and marketing team to engage our customers in the right next best action
  • Implementing initiatives that will increase conversion at each stage in the buying cycle
  • Undertaking proactive research to develop knowledge of each law audience
  • Undertaking regular competitor analysis and benchmarking
  • Formalising anecdotal feedback and action improvements
  • Using audience and market insights to inform product and service offering
  • Bridging short-term execution and long-term vision

Department Marketing - Customer Insight
Vacancy location UK, North West, Manchester St James's

Candidate Criteria

  • Solid experience at a senior level in a complex organisation
  • Strong background of working across multiple customer groups and product lines
  • Demonstrate past examples of utilising customer insight to inform strategy
  • Ability to always act with integrity and credibility
  • Excellent at prioritising, multi-tasking, and working well under pressure
  • Great communication skills – both verbal and written
  • Strong organisational skills
  • Ability to work autonomously

Employment Details

Contract Hours 37.50
FTE 1.00
Salary Up to £50,000 dependent on experience

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