Marketing Automation Executive
- Employer
- BPP EDUCATION GROUP
- Location
- Manchester, United Kingdom
- Salary
- Competitive
- Closing date
- 5 Mar 2021
View more
- Job Type
- Professional Services, Marketing & Communications
- Contract Type
- Permanent
- Hours
- Full Time
Job Details
Job Profile
Marketing - Automation
Contract Type
Permanent
Job Purpose
To develop the digital marketing strategy for BPP through the implementation of accurate communication strategies through specifically targeted audience selections. Through the use of an automation platform (Salesforce Marketing Cloud), you will create and maintain customer marketing and transactional journeys to enhance the consumer experience, drive growth and streamline internal processes.
This will in turn optimise the potential of every customer relationship. This will be achieved through the use of leading edge techniques and the implementation of best practice in the areas of Marketing Automation and Customer Relationship Marketing.
Key Responsibilities:
- Responsible for developing automation communications throughout the various customer lifecycles
- Implementing the Marketing Automation roadmap by delivering new journeys and automations based on specific requirements and business goals
- An understanding of our products, markets and their audiences, and which messages will resonate best with each.
- Develop best practices, and work side by side with the product, channel and content team in integrating marketing automation into the DNA of the business
- Work with the product and content team, mapping the right content to the right place in the buying cycle against the various personas including but not limited to students and employers
- Monitor and audit live automations and journeys to ensure accuracy and functioning as expected
- Act as a liaison between the sales and admission team ensuring consistency between workflows marrying email/content against the sales and admission process
- Management and execution of marketing communications via Salesforce Marketing Cloud
- Automation of customer service messages both for prospects and customers. - Creation of testing programs to evolve segmentation and lifecycles
Department
Marketing - Planning & Production
Vacancy location
Location
UK, North West, Manchester
Candidate Criteria
ESSENTIAL
- Evidence of technical understanding of -automation processes
- Excellent analytical and numerical skills, preferably in a marketing background.
- Ability to problem solve and use out of the box thinking
- Accurate, persistent with excellent attention to detail
- Have the confidence and ability to communicate technical solutions and analysis to non-technical people.
- Ability to take projects through from concept to completion, potentially over a longer period of time
- Understanding of programming language concepts (HTML, CSS or SQL is preferable)
- Able to interpret large datasets and modify if required
Desirable:
- Experience with Salesforce.com (Sales Cloud)
- Experience of Salesforce Marketing Cloud
- A strong background in lead generation programs, email marketing best practices, and inbound marketing
- Experience of working with a Marketing Automation platform
- Experience of programming languages (SQL, Javascript, HTML/CSS)
Employment Details
Contract Hours
37.50
FTE
1.00
Salary
Competitive
Company
When you work with BPP, you will be part of a business that really believes in supporting your personal and professional development. With so many different business areas, we offer a wide range of exciting opportunities across the UK and abroad – from teaching to marketing to business development to human resources to name only a few. But what really makes working at BPP rewarding, is the culture of encouragement, respect and teamwork.
- Location
-
BPP HOUSE
ALDINE PLACE
142-144 UXBRIDGE ROAD
SHEPHERD'S BUSH
LONDON
W12 8AW
GB
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