Social Media and Digital Community Strategist

California, United States
08 Feb 2021
End of advertisement period
09 Apr 2021
Contract Type
Full Time

The Hoover Institution is seeking qualified candidates for a full-time Social Media & Digital Community Strategist position.  

A cover letter and resume are required for full consideration.

About Stanford University’s Hoover Institution:

The Hoover Institution on War, Revolution, and Peace is a public policy research center devoted to the advanced study of economics, politics, history, and political economy—both domestic and foreign—as well as international affairs. 

Founded in 1919 by Herbert Hoover before he became the thirty-first president of the United States, the Institution began as a repository of historical material gathered at the end of World War I.  The library and archives have grown to be among the largest private repositories of documents on twentieth-century political and economic history.  Over time the Institution expanded its mission from collecting archival material to conducting advanced research on contemporary history and economics and applying this scholarship to current public policy challenges.

With its eminent scholars and world-renowned library and archives, the Hoover Institution seeks to improve the human condition by advancing ideas that promote economic opportunity and prosperity, while securing and safeguarding peace for America and all humanity.


The Social Media & Digital Community Strategist reports to the Associate Director of Marketing & Policy Education of the Hoover Institution and is responsible for managing the social media accounts for the Hoover Institution by promoting the Institution's mission, brand, fellows, and public policy research priorities through various social media platforms.  The strategist will develop, implement, and execute an initiative-level digital community communications plan for the institution through key partnerships and innovative distribution methods.


  • Manage development, implementation, and ongoing execution of a digital community strategy for the Hoover Institution; including how to engage users and fundamentally impact their relationship with the Institution.
  • Lead digital community-building through social media channels and the web including Facebook, Twitter, LinkedIn, Instagram and others such as bloggers, aggregators, etc., using innovative and strategic thinking.
  • Responsible for management of Hoover digital channels. Oversee editorial strategy and voice (of the content through the channels).
  • Partner with internal stakeholders such as product and program managers and campus partners to achieve the Hoover Institution’s goals and to ensure coordination.
  • Manage constituent complaints and reputational issues and other high priorities on digital channels.
  • Direct and supervise staff. 


  • Develop well-written and visually appealing content to drive engagement.
  • Track and analyze compiled data across institutional accounts to measure the Institution’s effectiveness in distributing information.  Report on and make recommendations to management on refinements to social media use.  
  • Work with partner agencies to use the various modes of communication, distribution, advertisements, and marketing tools on all social media platforms.
  • Stay abreast of emerging social media platforms and recommend areas in which the Hoover Institution could effectively grow and leverage its reach.

* The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities.  Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility.  Employees may also perform other duties as assigned.


Education & Experience:

Bachelor's degree and three years of relevant experience, or combination of education and relevant experience required.  Five years of relevant experience strongly preferred including knowledge of and experience in the field of public policy.

Knowledge, Skills and Abilities:

  • Knowledge of the web, technology, social platforms, current and future trends.
  • Excellent writing and analytical skills.
  • Demonstrated problem solver.
  • Ability to leverage current and future trends to help an organization succeed at the initiative level, for a specific group, team or unit.
  • Ability to work independently to meet expected deadlines and schedules.
  • Experience leading highly-functioning teams.

Desired/Preferred Knowledge, Skills and Abilities:

  • Experience and understanding of effective ways for a public policy research center/think tank to use social media to reach target audiences.  
  • Excellent research and writing skills with an ability to distill complicated policy issues in a way that appeals to social media audiences, as well as pulling from the library of Institutional research in relation to current policy debates/news issues.
  • Ability to illustrate proven success with growing various social media audiences and increasing engagement.

Certifications and Licenses:

  • None


  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully, writing by hand.
  • Rarely sort/file paperwork.

* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.


  • Occasional work on evenings and weekends.


  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, 

The Hoover Institution at Stanford University is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. 

Additional Information

  • Schedule: Full-time
  • Job Code: 4913
  • Employee Status: Regular
  • Grade: H
  • Department URL:
  • Requisition ID: 88325