Senior Customer Marketing Manager
- Recruiter
- BPP UNIVERSITY
- Location
- Manchester, United Kingdom
- Salary
- Competetive
- Posted
- 25 Jan 2021
- End of advertisement period
- 05 Feb 2021
- Ref
- 000290
- Job Type
- Senior Management & Heads of Department, Other Senior Management, Professional Services, Marketing & Communications
- Contract Type
- Permanent
- Hours
- Full Time
Job Profile Marketing - Audience
Contract Type Permanent
Job Purpose
Be the source of all knowledge as you create and implement an effective marketing strategy – utilising key insights to connect law audiences with products and services designed to meet their exact needs. Enhancing our customer journey understanding and building a deep understanding of our law audiences, products and the legal sector, you’ll be the driving force behind customer-led initiatives to further define BPP’s features and benefits.
Key Responsibilities:
- Continually using data and insight to develop a solid understanding of the motivations and barriers for our law audiences
- Enhancing our customer journey understanding to drive better experiences and profitability
- Working with colleagues across our sales and marketing team to engage our customers in the right next best action
- Implementing initiatives that will increase conversion at each stage in the buying cycle
- Undertaking proactive research to develop knowledge of each law audience
- Undertaking regular competitor analysis and benchmarking
- Formalising anecdotal feedback and action improvements
- Using audience and market insights to inform product and service offering
- Bridging short-term execution and long-term vision
Department Marketing - Customer Insight
Vacancy location UK, North West, Manchester St James's
Candidate Criteria
- Solid experience at a senior level in a complex organisation
- Strong background of working across multiple customer groups and product lines
- Demonstrate past examples of utilising customer insight to inform strategy
- Ability to always act with integrity and credibility
- Excellent at prioritising, multi-tasking, and working well under pressure
- Great communication skills – both verbal and written
- Strong organisational skills
- Ability to work autonomously
Employment Details
Contract Hours 37.50
FTE 1.00
Salary Competitive
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