Associate Director of Public Affairs
Reporting to the Managing Director of the Office of Public Affairs, the Associate Director supports the creation, management, and execution of communications plans for the Law School’s Public Affairs Office. The position has oversight over the press and editorial side of the office, and assists the director with the planning and execution of strategic messaging for the Law School in both traditional and emerging media in both external and internal areas. The position involves working in a fast-paced, team-oriented environment, managing multiple high-visibility projects on tight deadlines. The Associate Director also serves as the Chief Spokesperson for the Law School in the absence of the Managing Director of the Office of Public Affairs.
Directs, organizes, and produces engaging content for multiple platforms, including press releases, news articles, website pages, newsletter articles, magazine and online features and profiles, videos, and social media posts to showcase the variety of achievements and scholarly work taking place at the School.
Meets with individual faculty members, directors, and department leaders to understand academic interests and goals, develop relationships, and interpret and promote research, teaching, events, student activities and other trends of interest, to local and national media and the general public. Assesses for newsworthiness and creates compelling, dynamic content for the public that aligns with strategic messaging. Conducts media training and prepares individuals for media interviews.
Manages relationships with media and pursues coverage of Law School, including drafting and editing press releases, responding to media inquiries, making faculty referrals, handling media outreach, providing event support, and coordinating faculty media appearances. Identifies opportunities to work with other Law School and University departments/schools, and university publications to develop and publicize news.
Writes and edits internal and external messages to the Law School community and other audiences, working with the Director and members of the senior administration. Assists the Director in responding to high-profile and/or crisis situations with the dean and senior leadership, sometimes requiring 24/7 monitoring and attention.
Bears overall responsibility for planning, development and posting of content and imagery for news-related areas of the Law School’s external website and digital channels and social media channels. Monitors and manages social media activity. Ensures consistent look and tone for all external communications, including written content, the website, and social media posts, in keeping with the Yale and Law School brands.
Collaborates with and may direct the work of other communications officers on news writing, social media, and other content production.
Serves as chief spokesperson in absence of the Managing Director of the Office of Public Affairs.
Writes/edits and provides project management for some YLS print publications as needed.
Advises and serves as a resource to other department within the Law School on optimal use of new media; develops and implements digital and social media best practices.
Produces multimedia content in collaboration with video producers and photographers. Oversees the work of graphic and web designers, videographers, and photographers.
- Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public.
- Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals.
- Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content.
- Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation.
- Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals; leads the communications process within developed standards and protocols.
- Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the University’s position via personal interviews or written responses.
- Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers.
- Manages communication plans for all stakeholders by understanding the significance of campus initiatives and/or academic work; creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness.
- Develops and maintains regular contact with media representatives in multiple disciplines.
- Maintains the Yale brand and graphic identity standards; supports and maintains standard operating procedures; contributes to digital asset management.
- May perform other duties as assigned.
Required Education and Experience
Bachelor’s degree in English, Journalism, Communications or related field and eight years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.
Required Skill/Ability 1:
Well-developed analytical, oral and written communications skills. Excellent proofreading and editing skills.
Required Skill/Ability 2:
Excellent interpersonal and customer service skills, and ability to effectively deal with all levels within the organization. Proven ability to adapt to changing technologies.
Required Skill/Ability 3:
Proven ability to multi-task and work independently, and manage projects under tight deadlines. Proven ability to work collaboratively with colleagues.
Preferred Education, Experience and Skills:
Familiarity with social media channels, Drupal or comparable content management systems, and basic knowledge of graphics programs, including InDesign and Photoshop are preferred but not required.
Weekend Hours Required?
Evening Hours Required?
Background Check Requirements
All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. Please visit www.yale.edu/hronline/careers/screening/faqs.html for additional information on the background check requirements and process.
The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.
Affirmative Action Statement:
Yale University considers applicants for employment without regard to, and does not discriminate on the basis of, an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression. Title IX of the Education Amendments of 1972 protects people from sex discrimination in educational programs and activities at institutions that receive federal financial assistance. Questions regarding Title IX may be referred to the University’s Title IX Coordinator, at TitleIX@yale.edu, or to the U.S. Department of Education, Office for Civil Rights, 8th Floor, Five Post Office Square, Boston MA 02109-3921. Telephone: 617.289.0111, Fax: 617.289.0150, TDD: 800.877.8339, or Email: firstname.lastname@example.org.
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