BPP UNIVERSITY

Brand Content Manager

Location
Manchester, United Kingdom
Salary
Competitive
Posted
28 Nov 2020
End of advertisement period
30 Nov 2020
Ref
000224  
Contract Type
Permanent
Hours
Full Time

Job Profile Marketing - Brand & Content

Contract Type Permanent

Job Purpose

  • Using the established brand vision and pillars to shape and evolve the brand image and tone of voice
  • Creating and owning the brand content strategy across all BPP channels, building a strong and consistent demonstration of the BPP brand
  • Ensure consistency and clarity in communicating BPP’s offer for all audiences including current and prospective students and clients
  • Line Management of Copywriter

Key Responsibilities:

  • Brand guardian and build a quality and consistent brand reflective of BPP's mission, products and audiences
  • Maintain accurate and compelling content on bpp.com, paid media channels and other online platforms, with a consideration of channel specific nuances such as SEO
  • Hunt out angles, stories and case studies of ambassadors for BPP (tutors, alumni, learners, firms) to produce and manage editorial calendar of testimonials, blogs and articles
  • Transforming story ideas into content that is relevant to the BPP brand
  • Manage the end-to-end production process for video content, including pre and post production
  • Identify gaps in content based on audience insight and key dates plan and create channel and audience appropriate content across web, all media and offline
  • Work across the entire marketing team; using audience and product information at your disposal to bring our variety of products and services to life
  • Develop and maintain accurate brand level company information including statements and statistics to reinforce BPP's brand pillars
  • Have strong baseline audience and product knowledge, and maintain this in line with the emergence of new products or markets
  • Develop and implement campaigns where appropriate (launches/key recruitment activity)
  • Manage the bank of testimonials and their ongoing update and refresh
  • Research new creative styles, assets and outputs to bring to the team when responding to briefs or in creative planning sessions

Department Marketing - Brand & Content

Vacancy location Location UK, North West, Manchester St James's

Candidate Criteria

  • Impeccable attention to detail
  • Strong writing skills and mastery of language
  • Experience in producing written and motion digital content with understanding of platform nuances and SEO
  • A desire to problem solve, to challenge and be challenged
  • Demonstrable ability to understand and define strategy
  • Ability to interpret and act upon insights and performance analytics for content and campaigns
  • Demonstrate personal credibility and gravitas to provide considered and sound advice and recommendations
  • Conscientiousness and diligent
  • Excellent communication skills, quickly able to foster powerful relationships with and influence key stakeholders at all levels across the business
  • Thinks and operates with a global perspective and vision

Employment Details Contract Hours 37.50

FTE 1.00

Salary Competitive​

Similar jobs

Similar jobs