Brand Content Manager
- Employer
- BPP EDUCATION GROUP
- Location
- Manchester, United Kingdom
- Salary
- Competitive
- Closing date
- 30 Nov 2020
View more
- Job Type
- Professional Services, Marketing & Communications
- Contract Type
- Permanent
- Hours
- Full Time
Job Details
Job Profile Marketing - Brand & Content
Contract Type Permanent
Job Purpose
- Using the established brand vision and pillars to shape and evolve the brand image and tone of voice
- Creating and owning the brand content strategy across all BPP channels, building a strong and consistent demonstration of the BPP brand
- Ensure consistency and clarity in communicating BPP’s offer for all audiences including current and prospective students and clients
- Line Management of Copywriter
Key Responsibilities:
- Brand guardian and build a quality and consistent brand reflective of BPP's mission, products and audiences
- Maintain accurate and compelling content on bpp.com, paid media channels and other online platforms, with a consideration of channel specific nuances such as SEO
- Hunt out angles, stories and case studies of ambassadors for BPP (tutors, alumni, learners, firms) to produce and manage editorial calendar of testimonials, blogs and articles
- Transforming story ideas into content that is relevant to the BPP brand
- Manage the end-to-end production process for video content, including pre and post production
- Identify gaps in content based on audience insight and key dates plan and create channel and audience appropriate content across web, all media and offline
- Work across the entire marketing team; using audience and product information at your disposal to bring our variety of products and services to life
- Develop and maintain accurate brand level company information including statements and statistics to reinforce BPP's brand pillars
- Have strong baseline audience and product knowledge, and maintain this in line with the emergence of new products or markets
- Develop and implement campaigns where appropriate (launches/key recruitment activity)
- Manage the bank of testimonials and their ongoing update and refresh
- Research new creative styles, assets and outputs to bring to the team when responding to briefs or in creative planning sessions
Department Marketing - Brand & Content
Vacancy location Location UK, North West, Manchester St James's
Candidate Criteria
- Impeccable attention to detail
- Strong writing skills and mastery of language
- Experience in producing written and motion digital content with understanding of platform nuances and SEO
- A desire to problem solve, to challenge and be challenged
- Demonstrable ability to understand and define strategy
- Ability to interpret and act upon insights and performance analytics for content and campaigns
- Demonstrate personal credibility and gravitas to provide considered and sound advice and recommendations
- Conscientiousness and diligent
- Excellent communication skills, quickly able to foster powerful relationships with and influence key stakeholders at all levels across the business
- Thinks and operates with a global perspective and vision
Employment Details Contract Hours 37.50
FTE 1.00
Salary Competitive
Company
When you work with BPP, you will be part of a business that really believes in supporting your personal and professional development. With so many different business areas, we offer a wide range of exciting opportunities across the UK and abroad – from teaching to marketing to business development to human resources to name only a few. But what really makes working at BPP rewarding, is the culture of encouragement, respect and teamwork.
- Location
-
BPP HOUSE
ALDINE PLACE
142-144 UXBRIDGE ROAD
SHEPHERD'S BUSH
LONDON
W12 8AW
GB
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