UNIVERSITY COLLEGE DUBLIN (UCD)

Digital and Web Marketing Officer

Location
Dublin
Salary
£39230.23 - £50367.22 per annum
Posted
26 Nov 2020
End of advertisement period
10 Dec 2020
Ref
012833
Contract Type
Temporary
Hours
Full Time

Applications are invited for a temporary post of a Digital and Web Marketing Officer within UCD Global.

UCD Global steers and guides the global strategies of the university, providing expert leadership in partnerships and engagement, international student recruitment and support, inbound and outbound mobility, and the international elements of the student experience.

Leveraging relationships with external stakeholders, UCD Global works at the interface of the university and the international community. It supports university leaders to shape policy, works with Colleges/Schools and other support units to ensure delivery, and liaises with students and staff to measure success and impact.

With its principal office in Dublin, UCD Global also directs and manages the university's network of Global Centres, which serve as hubs of UCD activity in North America, China, South Asia, Asia-Pacific and the Middle East.

Forming part of the Operations and Communications Team, the Digital and Web Marketing Officer will develop and implement a website data analytics, SEO and digital marketing strategy to further improve lead generation, SEO and Google ranking for the UCD Global website. The digital marketing strategy will encompass social, email and PPC advertising (Google ads). The Digital and Web Marketing Officer will also be responsible for developing reports on website traffic, the web user journey, web behaviour and conversions for the Assistant Director International Student Recruitment. Drawing on excellent website data analytic skills, and digital and social media marketing skills, the Digital and Web Marketing Officer will directly support international student recruitment activities. Beyond these responsibilities, they will source and edit content, including video content for the broader UCD Global website and social media marketing.

95 Administrative Officer II Salary Scale: €43,415 - €55,740 per annum
Appointment will be made on scale and in accordance with the Department of Finance guidelines.

Closing date: 17:00hrs (local Irish time) on 10 December 2020.

Applications must be submitted by the closing date and time specified. Any applications which are still in progress at the closing time of 17:00hrs (Local Irish Time) on the specified closing date will be cancelled automatically by the system. UCD are unable to accept late applications.

UCD do not require assistance from Recruitment Agencies. Any CV's submitted by Recruitment Agencies will be returned.